Interviews

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Xfinity – Gaming Brand of the Year

Janel Riegleman, Specialist, Agency Communications, GMR Marketing
  • Winning Company: Xfinity – Gaming Brand of the Year
  • Category name: Brand of the Year

If any, what impact has winning a Tempest Award had on you/your business?

Winning the 2023 Tempest Brand of the Year Award was an honor that we were proud to share with our client and promote on our own social channels. Tempest provided validation for the amazing work our StoryMakers created, both with and for Xfinity.

Since you last won a Tempest Award, what are some of your/your teams/your company’s achievements?

Our client portfolio with Tempest Brand of the Year winner, Xfinity, has expanded! As just one example: we were proud to be a part of Xfinity’s Black Experience that took place earlier this year. Cultural fluency is at the heart of our mission to deliver purposeful partnerships for brands, and back in January in Los Angeles, we worked with Xfinity to bring their Black Experience Channel mission and content to life through a screening and celebration of “In Our DNA: Hip House.” The original three-part docuseries examines the birth, evolution, and collision of Hip Hop and House Music, and the event brought out some of the biggest names in music to a red-carpet premiere event that included a panel discussion about the genre featuring Executive Producer Kevin Liles and Director Whitney Clinkscales. As part of Grammys Week, the Universal Hip Hop Museum hosted our event at its special traveling exhibition space, giving this moment an even more authentic vibe.

Tell us about an upcoming project you’re excited about (if you’re allowed!):

At GMR Marketing, we’re always looking forward to the next big sporting event. Right now, we’re eager for the Olympic Games happening in Paris this summer and the unforgettable memories that will be made. The countdown is on!

Have you had any new opportunities come forth as a result of winning a Tempest Award?

 Yes

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AT&T – Best Endemic Brand Activation

Taylor Sollazo, Director of Brands, Wasserman
  • Winning Company: AT&T
  • Category name: Best Endemic Brand Activation

If any, what impact has winning a Tempest Award had on you/your business?

The Tempest community allows for a continued health check on our performance alongside other brands within the ecosystem, identifying key metrics and trends that gamers/consumers focus on, and how we can improve upon their current experiences.

Since you last won a Tempest Award, what are some of your/your teams/your company’s achievements?

Continued growth in our gaming programming with increased exposure and interest from our executive leadership – leading to the continued support and excitement of our esports and gaming portfolio.

Tell us about an upcoming project you’re really excited about (if you’re allowed!):

As we head into our first year partnership with Riot Game’s NA LCS we are excited to bring the brand to life at Summer Fan Fest. We are eager to present tantalizing new ways for consumers to interact with our brand, connect with leagues and players they love with simplicity and expertise, shepherded by the AT&T brand.

Have you had any new opportunities come forth as a result of winning a Tempest Award?

Additional leadership and executive visibility within the esports/gaming sponsorship vertical post-Tempest Awards win/nomination has provided an extension of internal excitement and engagement.

What suggestion(s) would you make to someone entering this year’s awards?

Authentically share the work you brought to life and why it matters for not only your client, but for the industry at large.