Day 1 | April 21st, 2021

Day 2 | April 22nd, 2021

Produced By

Presented By

Riot Games
100 Thieves
Belong Gaming Arenas
Professional Fighters League
ReKT Global
Gaming Community Network
The Game Awards
Super League

REQUEST AN INVITE Sponsorship Info

A two-day virtual experience on how to activate your brand with the highly-prized fanbase watching and engaging in sports and esports

The Cynopsis Sports and Esports NewFronts are a  by-invitation-only event for brands or agencies activating or looking to activate in the highly engaged 18-35 year-old fanbase who are spending hours hanging out with their friends playing, watching and engaging in sports and esports.
Cynopsis and the EBS team is thrilled to bring back such an instrumental opportunity for brand execs to be able to experience and learn about the slate of opportunities from around the sports and esports business…from established leagues to new ones, from mobile esports to collegiate contests, and from platforms to teams. The days are designed with ample networking time so that attendees of this invitation-only Upfront will be able to connect and discuss the sessions and other recent developments in the space with their colleagues. Last year’s virtual event is available on-demand – check it out!

If you are from a Fortune 1000 company or an agency which supports a Fortune 1000 brand, click here to request a free invitation. If you are not a Fortune 1000 brand or agency and still would like to attend, we will be opening up registration for a fee in March.


Day 1

Wednesday, Apr 21

  1. 12:15 pm - 12:20 pm


  2. 12:20 pm - 12:40 pm

    Conference of Champions

    • Speaker: Rachel Thomas, National Sales Manager, Pac-12
    • Speaker: David Perry, Senior Vice President, Sales, Pac-12

    The Pac-12 is fresh off an amazing March Madness for men's and women's basketball. Join Pac-12 Networks Senior VP of Sales David Perry & National Sales Manager Rachel Thomas as they discuss the full breadth, footprint and audience of the Pac-12 & Pac-12 Networks. 

  3. 12:40 pm - 1:00 pm


  4. 1:00 pm - 1:20 pm


    • Speaker: Julian Mintz, National Brand Team Lead, Roku

    Hear from Julian Mintz, National Brand Lead as he discusses how TV streaming has the canvas to make your big TV sports moments bigger. 

  5. 1:20 pm - 1:40 pm

    Professional Fighters League (PFL)

    • Speaker: Jon Tuck, Chief Revenue Officer, Professional Fighters League
  6. 1:40 pm - 1:45 pm


  7. 1:45 pm - 2:05 pm


    • Speaker: Deanne Pownall, Managing Director, Partnership Marketing, USTA
    • Speaker: Ginny Levine, Managing Director, Marketing for USTA and USTA National Campus, USTA
    • Speaker: Megan Rose, Managing Director, Major Events, USTA

    The United States Tennis Association (USTA) serves as the National Governing Body for the sport of tennis. The US Open Tennis Championships, as one of four Grand Slam tournaments, is the crown jewel of the USTA and represents the pinnacle of competition.  But the USTA is more than the US Open, and includes an array of Professional and Recreational programs that reach across the United States, and touch every age group and demographic.    The USTA will provide an overview of its key programs and objectives that are available for brands to align themselves with the sport of tennis – a sport that is experiencing surging participation.

  8. 2:05 pm - 2:25 pm

    Things You Probably Didn't Know About AEG (But Definitely Should)

    • Speaker: Erin Zinser, VP, Partnership Activation, Global Partnerships, AEG
    • Speaker: George Pappas, VP, Global Partnerships, AEG
    • Speaker: Matt Lawler, Director of Digital Media, Global Partnerships, AEG
  9. 2:25 pm - 2:55 pm

    Changing the Game: Why professional sports companies are changing their broadcasting strategy to include Twitch

    • Speaker: Chad DeLuca, Director, Twitch
    • Speaker: Katie Gardner, Marketing Director, National Womens Hockey League
    • Speaker: Dana Rubin, Director of Broadcast and Content, National Women's Soccer League
    • Speaker: Samuel Berkhia, Partner, Director Digital Investment, American Family Insurance at Mindshare
  10. 2:55 pm - 3:00 pm


  11. 3:00 pm - 4:00 pm

    Cynopsis Sports Media Awards Show

    The Cynopsis Sports Media Awards raises a glass to celebrate the industry’s biggest players and best work. Finalists and winners are recognized across production, marketing, and technology teams, saluting their hard work and innovation from the one of the sports media’s most challenging years to date.

    Register for free!

Day 2

Thursday, Apr 22

  1. 12:40 pm - 12:45 pm


  2. 12:45 pm - 1:15 pm

    Riot Games

  3. 1:15 pm - 1:35 pm


  4. 1:35 pm - 1:55 pm

    Super League Gaming + Mobcrush: We've Got Gamers

    • Speaker: Matt Edelman, Chief Commercial Officer, Super League
    • Speaker: Mike Wann, CEO, Mobcrush
    • Speaker: Albert Briggs, Sales Director, Super League Gaming
    • Speaker: Nina Kammer, National Head of Sales, Mobcrush

    In-Game. In-Stream. In-Event. That’s where gamers are. That’s where Super League and Mobcrush reach them. At scale. In this very first joint presentation from our companies, we will share how to connect with this massive audience on their digital turf, across each exciting stage of their player journey.

  5. 1:55 pm - 2:00 pm


  6. 2:00 pm - 2:30 pm

    ReKTGlobal & Everything that matters to Gen Z

    • Speaker: Brad Sive, CRO, ReKT Global
  7. 2:30 pm - 3:00 pm

    Introduction to Belong Gaming - US Rollout Beginning Spring 2021

    • Speaker: Wim Stocks, GM/CEO, Belong Gaming Arenas
  8. 3:00 pm - 3:40 pm

    The Pandemic Esports MVPs: Best practices from brands who dominated the pandemic esports scene and what’s next for the state of esports.

    • Speaker: Stephanie Russo, Director, Client Strategy, Twitch
    • Speaker: Ryan Johnson, CEO, Cxmmunity
    • Speaker: Jeffrey Garrant, Senior Vice President, Publicis Sports & Entertainment
    • Speaker: Nakesha Holley, Media Strategy, Verizon
  9. 3:40 pm - 4:00 pm


    • Speaker: Doug Scott, Co-Founder, Subnation
  10. 4:00 pm - 4:10 pm


  11. 4:10 pm - 4:20 pm

    The Game Awards

    • Speaker: Geoff Keighley, CEO, The Game Awards
  12. 4:20 pm - 4:40 pm

    100 Thieves

    • Speaker: Hillary Gilmore, Head of Partnerships, East & Midwest, 100 Thieves
  13. 4:40 pm - 5:10 pm

    Gaming Community Network

    • Speaker: Jeff Griffith, Co-Founder & Strategy, Gaming Community Network
    • Speaker: Ceo Wimmer, Co-Founder & Revenue, Gaming Community Network
    • Speaker: Chris Kindt, Chief Marketing Officer, Gaming Community Network
    • Speaker: Drew Brunson, Vice President of Partnerships and Activations, Gaming Community Network
    • Speaker: Justin Kenna, President, GameSquare Esports, Inc
  14. 5:10 pm - 5:30 pm


    • Speaker: Eli McCarrel, Director of Global Brand Partnerships, ESL

    ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including ESL One, Intel® Extreme Masters, DreamHack Masters, ESL Pro League, and other preeminent, stadium-size tournaments. ESL Gaming also produces and hosts DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof.

  15. 5:30 pm - 5:35 pm


Become a Sponsor

ONLY 7 SPEAKING SLOTS REMAIN! For information on how to present your sports and esports strategies to a room full of Fortune 1000 brands at this by-invitation-only event, contact Andrew Katz at [email protected].

Sponsorship Info

Past attendees included


Jenn Ocampo
[email protected]