This Week in Esports with Mark Cai 1/25-1/31

🔥 𝐓𝐡𝐢𝐬 𝐖𝐞𝐞𝐤 𝐈𝐧 𝐄𝐬𝐩𝐨𝐫𝐭𝐬/𝐆𝐚𝐦𝐢𝐧𝐠 🔥
𝟏.𝟐𝟓-𝟏.𝟑𝟏, 𝟐𝟎𝟐𝟏
🏆𝗧𝗼𝗽 𝗧𝗵𝗿𝗲𝗲🏆
– Team Liquid x Alienware: 10 year partnership extension
– Tencent dedicated $150M+ to Honor of Kings Esports, $7M+ prize pool
– Amazon, Gen.G, Riot Games, and more partnered to support Gamers for CHOC
🤝𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀🤝
– LEC x Trovo
– Talon Esports x KFC Thailand
– RLCS X Winter Split x Ford
– HyperX x Guild Esports
– Immortals Gaming Club x Progressive
– Team Vitality FIFA x Philips Monitors
– Esports Charts x ESIC
– PUMA x King Pro League
– 100 Thieves x OMEN by HP
– Babbel x BIG Esports
– EXCEL Esports x Eleiko
💸𝐅𝐢𝐧𝐚𝐧𝐜𝐞 + 𝗠&𝗔💸
– Subnation acquired equity in XTRA Gaming
– Mobile Premier League raised $500K via employee investments
– GameSeta acquired by PlayVS
🏢𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲🏢
– Bruno Martini joined Team Vitality as Esports General Manager
🆕𝗡𝗲𝘄 𝗦𝘁𝘂𝗳𝗳🆕
– Ninjas in Pyjamas showcased rebranding
– Evil Geniuses entered Valorant with mixed roster
– Austin Ekeler of the Los Angeles Chargers launched Gridiron Gaming
– beastcoast acquired Tempo Storms’ R6 Pro League slot
– BIG announced as 12th BLAST Premier Member Team