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06/17/21: Krafton’s big payload; Riot orders five for Worlds; Gen.G buffs crew

Medias First Morning Read Thursday June 17, 2021 Good morning! This is your weekly Esports Brief. Krafton, the South Korean company behind PlayerUnknown’s Battlegrounds, is poised to make history, announcing that its IPO would raise up to $5 billion and potentially setting a record for the country. According to Reuters, Tencent-backed Krafton said in a regulatory filing it expected to offer 10 million shares, or 7 million new shares and 3 million existing shares. PUBG has sold 25 million copies on PC and game consoles. Krafton is also planning to release two new games this year based on the PUBG intellectual property (IP), including mobile game “PUBG: New State” and “Battlegrounds Mobile India” targeting the Indian market. COMPETITION Riot Games revealed the quintet of Chinese cities who will host the 2021 League of Legends World Championship. Rolling out the red carpets will be Shanghai, Qingdao, Wuhan, and Chengdu, which will all serve as stops in the multi-city tour before Worlds kick in at Universiade Sports Centre in Shenzhen on Nov. 6. “We’ve locked in the five Chinese cities after an extremely competitive bidding process, and we’re now ready to deliver on our promise to players with a multi-city tour for the biggest esports event on the planet,” said John Needham, Global Head of Esports at Riot Games.

A $3 million prize pool awaits competitors in the Fortnite Champion Series All-Star Showdown, which launches Friday and runs through June 26. The FNCS All-Star Showdown will be held in conjunction with esports network BLAST. “We’re thrilled to embark on this journey with the talented people behind Fortnite Competitive and the FNCS,” BLAST vice president of product Nicolas Estrup said in a statement. “Being able to dedicate challenges to showcase all the intricacies of what it means to be a top Fortnite player really excites us and we hope the community will feel the same.”

Leagues continue opening their doors to in-person play. Call of Duty League gathers for the first time since the pandemic this weekend with the Stage 4 Major competition starting today at Esports Stadium Arlington in Texas under Local Area Network conditions. All 12 teams will be on site playing through the same offline network, although there will be no fans in attendance.

Meanwhile, the BLAST Premier Fall Final 2021 will be one of the first CS:GO tournaments to play host to a live audience. For the first time since February 2020, BLAST Premier action will be back on stage, beginning with the Fall Final for the 2021 season at the Copenhagen Royal Arena in Denmark. Teams play for a $425,000 prize pool and a guaranteed spot to the World Final 2021. “BLAST has been eagerly awaiting this day for some time now, we’ve hugely missed arena events and being able to take our shows to CS:GO fans all around the world – nothing can replace the feeling of players entertaining and interacting with a live audience,” said Andrew Haworth, Commissioner for BLAST Premier.

Overwatch League is cooking up its own take on in-person events, announcing that the Battle for Texas will see events from both the Houston and Dallas franchises. Running July 8 and 9, the Outlaws will serve up community and collegiate exhibition matches, meet and greets, etc. Fuel, meanwhile, will host a live event at Esports Arena Arlington (vs. Houston) with an audience at 50& capacity. 

E3 this week saw Capcom official revealed the return of its Street Fighter 5 Capcom Pro Tour tournament series this yearwith the 2021 edition set to take place across 32 events in 19 territories. Also returning will be quiz show No Neutrality, exhibition series Set, as well as the Street Fighter League.

The RLCS X Championships is underway with 16 teams competing across four regional online tournaments that span Europe, North America, Oceania and South America and dangling a $1 million prize pool along to go along with a new format for RLCS play with will include a combination of best-of-5 and best-of-7 sets. The top two teams from the Oceania and South America regions will then square off a single best-of-7 set, while the top six teams from Europe and North America facing off in a Page Playoff format.

Twitch Rivals landed its captains for the upcoming World Series of Warzone event,designating FaZe Swagg, DanDangler, Nadeshot, TimTheTatman and Aydan as the announced captains who will draft their teams for the Call of Duty: Warzone tournament, which features a prize pool of $300,000 per event.

DreamHack Beyond, the upcoming free, new hybrid festival and online multiplayer game, added several tournaments to the event offerings, including the “Stream Beyond Invitational”, Rocket League Boost Cups, Hearthstone Challenge, Community Clash, Fighting Games Championships and more. In total, over $100k will be awarded across more than 20 different game titles from July 24-31.

The Tempests are back!Don’t miss the industry’s top business awards show, with new categories and honoring the production, talent, venues, leagues, teams, activations, and more that went into making the past year so unique. Entries are due before July 15 so get ‘em in by clicking here!

Activision Blizzard is lighting up the Burning Crusade Classic Arena Tournament, with a prize pool split between two regions, Americas and Europe, and broadcast July 23-25 on YouTube and Twitch. Supatease, Venruki, Ziqo, and special guests are on deck for microphone duties.

Com2uS, the creators of the fantasy RPG franchise Summoners War are opening the doors to two upcoming online esports events, including the Summoners War World Arena Championship 2021 and Lost Centuria World Showdown. “We are thrilled to invite Summoners from around the world to compete on a global scale in these two totally unique games,” said Kyu Lee, President at GAMEVIL COM2US USA. “At Com2uS, we’re dedicated to expanding opportunities for ‘Summoners War’ players within esports, and we’re beyond excited to bring ‘Lost Centuria’ into the fold. It’s a game created around fast-paced PvP battles, and we can’t wait to see the top players emerge at the Lost Centuria World Showdown and continue our esports tradition with ‘Sky Arena’ at this year’s Summoners War World Arena Championship.” STREAM HATCHET TRENDS This week, Stream Hatchet analyzes the most watched content from E3, one of the largest trade show events of the gaming industry. The annual event is often a place where developers showcase upcoming releases of new titles. Millions of fans tune in globally to see which games they’ll be able to purchase and play within the next few years.
This year, Nintendo led all developer conferences during E3 with a peak of 3.1 million viewers. Nintendo leverages new in-game content announcements, trailers for highly anticipated titles, and new technology to connect with their fans. Xbox also generated sizable viewership likely because of the new Halo: Infinite game trailer. Additionally, Microsoft’s acquisition of Bethesda allowed even broader announcements during the conference.
For more live streaming data of gaming events and conferences, please visit SPONSORSHIP & ACTIVATION E3 saw a big play from Verizon on Monday, as the brand unveiled new programs, initiatives and expanded partnerships with Riot Games, EA, Dignitas, Team Liquid, and Cxmmunity. The company detailed an alliance with Riot Games to promote and include women and marginalized groups within the esports community, working with Riot in an expanded program launching this fall – the Verizon Valorant Champions Tour Game Changers. Verizon will launch the Verizon Game Forward Scholarship with the help of esports community group Cxmmunity, designating $1 million for the scholarship program, which will help women at historically black colleges and universities gain degrees in technology, with an emphasis on working in the video games and esports industry.

Team Liquid and Verizon entered into a multi-year partnership. Through the deal—which includes category exclusivity across telecommunications, 5G wireless and network services, wired and wireless internet, and wired and wireless telephone service—Verizon will become Liquid’s Official 5G Partner and be featured across Team Liquid’s pro athlete jerseys. The partners will also work together on new technology aimed at advancing Liquid’s business efforts and fan offerings. Verizon will also help install several 5G-powered streaming pods at the organization’s North American training facility and the duo will support each other across several community endeavors.

Verizon also announced that it is teaming with Dignitas to beta launch a Dignitas NFT experience. 100 fans who engage with Dignitas on their social channels will be selected to receive NFT holograms of the organization’s women’s FPS team.

Finally, Verizon partnered with EA to help the game publisher leverage Verizon 5G technology to explore and develop solutions that will improve and enhance player experiences in EA Sports Madden NFL Mobile. EA will use the 5G labs in LA to test and optimize the game’s gameplay.

Elsewhere, G FUEL announced its new “Yuzu Slash” flavor, created in partnership with Felix “PewDiePie” Kjellberg. “We’re very thankful to collaborate with Felix and expand our successful G FUEL PewDiePie product line to include the unique and refreshing Yuzu Slash. It’s the perfect sequel,” said G FUEL Founder and CEO, Cliff Morgan.

Luminosity Gaming announced a multi-year partnership with Keemoji, a mobile technology partner for brands and creators to provide fans with an interactive experience keyboard app. The new partnership will see a feature-packed keyboard that allows fans to get the latest updates from the Luminosity Social Hub; view their favorite Luminosity YouTube videos and streams; share Luminosity Branded Stickers featuring game characters, gamer legends, emojis, memes, and more.

Nerd Street cut a deal with Razer to serve as the peripheral partner for Nerd Street’s VALORANT Summer Championships and all of the monthly qualifiers leading up to the event. “VALORANT is shaping up to be one of the most popular titles in esports.” said Khang Thai, Senior Global Esports Lead at Razer. “We at Razer believe that esports is for everyone in the community and are extremely happy to work with Nerd Street Gamers on providing a platform for players to come together to compete.”

The League of Legends European Championship announced that apparel brand EMP signed onas a National Partner of the German LEC broadcast. EMP is an officially licensed seller of League of Legends merchandise, and the activation will see EMP appear throughout the German LEC broadcasts. “Our company differentiates itself through our exclusive merchandise products, including licensed League of Legends merch, and our close relationship with fans,” adds EMP’s Chief Digital Officer, Sascha Müller. “That’s why collaboration with an exclusive, professional and community-adjacent league such as the LEC is an important further strategic step for our gaming engagement.” CYNOPSIS 2021 RESOURCE CENTER
An online asset for media execs looking for the latest in tech, streaming, network offerings, and tools.

You can find the following companies’ assets available now: a4 Advertising, Discovery, FETV, Gamut Total, Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, New York Interconnect, TiVo, Tubi and more to come! PLATFORMS Ubisoft inked a multi-year partnership with training platform Aim Labto become the official player development platform of Rainbow Six Siege esports. The company will serve as a global partner for the R6 pro circuit, and in year two, Aim Lab will be integrated into broadcasts by providing player statistics. The company will also receive an exclusive weapon skin within R6.

Esports tournament organizer BLAST Premier and Bondly, an NFT solutions provider, teamed up to launch a collection of NFTs featuring original artwork of chickens synonymous with Counter-Strike. BLAST’s first NFT chicken-themed collection goes on sale on Tuesday. BLAST has created two teams (Team Red and Team Blue) of three chicken characters each with their own distinct personality. Through Bondly’s gamification process, the chicken NFT owner has the ability to upgrade it by blending multiple NFTs using BondSwap.

The American SportZ Exchange announced a strategic alliance with Esports Technologies, Inc. that “commits to bringing ASX players higher liquidity and bridging the cross-vertical divide between the esports markets and the exchange betting model.” The intended result is to increase margins and improve retention opportunities in one of the gaming and entertainment industry’s fastest-growing verticals. TEAMS FaZe Clan made history as the team landed the July cover of Sports Illustrated, which features a story that explores the cultural convergence of the gaming scene and traditional sports, and includes interviews with FaZe Clan CEO Lee Trink, founders FaZe Banks and FaZe Temperrr, investor Jimmy Iovine, member/investor FaZe Simmo (aka Ben Simmons) and Paul Hamilton, Co-Owner of Atlanta FaZe and CEO of Atlanta Esports Ventures

FaZe Clan is also partnering with Seth Rogen & Lauren Miller Rogen’s charity HFC for a livestream event that will see Rogen stream alongside FaZe Clan members to raise awareness and money for Alzheimer’s care, support, and brain health education. The stream, which will feature Rogen taking on FaZe Banks, FaZe Nate Hill and guests like Adin Ross and Mike Majlik, is set to take place today at 2p PT. Fans can either watch Rogen stream live from the FaZe Clan Twitch channel or check out other participating talent’s livestreams.

XSET and Big Brothers Big Sisters of America (BBBSA) allied on a new partnership designed to provide Little Brothers and Sisters with a chance to “not only enjoy the fun of gaming but learn behind-the-scenes details and connect with experts to learn about potential career opportunities in the gaming industry.” As part of the partnership, XSET professional gamers will include the BBBSA logo on their jerseys, and Big Brothers Big Sisters will be featured during live streaming events, social media activations and other marketing initiatives. In addition, $5 from every purchase of BBBS/XSET co-branded merchandise will go to BBBSA.

Gen.G revealed several key additions to its C-level global team with the promotions of Gen.G senior executives: Clarissa Avendano as Chief Financial Officer; Martin Kim as Chief Revenue Officer; and Gina Chung Lee as Chief Marketing Officer. Other key promotions include Silvia Hong as VP Operations for Gen.G Korea and Jihun Lee as VP, GM in its Korea office for the League of Legends, PUBG and Overwatch League teams. The Gen.G Global Academy also formally introduced Guan Wang as President.

TSM FTX named Erik Marino as Vice President of Apparel for the org. Marino joins TSM FTX from FaZe Clan, and will now the creative development of all of the organization’s branded apparel.

Esports Fashion Group tapped H4X as a founding member, and that the company’s “Cyber Athletics” collection will debut as part of the pilot Esports Fashion Week, set to launch in Q3 2021. H4X will also hold 2 founding seats on the Esports Fashion Council.

WME signed on a slate of esports and gaming stars for representation in all areas. Talent includes YouTuber and Twitch streamer Cloakzy, G4 host and content creator Gina Darling, YouTube personality Tiko, TikTok star Luvanthony, Atlanta FaZe coach James Crowder, Call of Duty player Clayster, and content creator ZooMaa, per THR. READYUP GAMES OF THE WEEK The 2021 Cynopsis Digital Awards & It List Awards are Back!
Throw your hat in the ring for this award saluting digital innovators, honoring the best in online video content, and advertising, talent. The It List is shining the spotlight on the cutting-edge executives behind the work too, nominate yourself or a colleague.

Rocksmith: Godsmack: I Stand Alone is releasedTrivia
What is the name of the currency used to buy items in Roblox? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia QuestionWhich wrestler famously made his entrances the song Pomp and Circumstance while in the WWE (and its games)? Answer: Macho Man Randy Savage. Kudos: Barbara Capella Loehr-Equal Opportunity Publications/NY; Andy Pittman-TAMU/College Station; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Jacob Ullman-FOX Sports/LA Cynopsis Team Chris Pursell
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Check out more jobs in Cynopsis Classifieds » Job of the day COPYWRITER

Will partner with cross-functional teams on copy development for all of Hallmark Channel’s digital platforms. 5+ years of experience in branding, creative agency, or entertainment in digital spaces preferred. BA Degree in marketing, advertising, communications or journalism required. Full info HERE (7/6)


MARATHON VENTURES/EAST COAST/REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (6/30)


Manages the execution of the pricing and planning function for all media and digital platforms.15 years progressive and related Ad Sales, Pricing & Planning and/or Operations experience. BA Degree in Communications, Advertising/Marketing, Business Admin, Finance or related field required. Full info HERE (6/27)


Oversees programming and on-air promo strategy and scheduling. Rapidly growing team that is at the center of the fastest growing area of the Streaming TV market. 8+ years in television or digital programming strategy required, in addition to a deep understanding and passion of television, streaming tv and digital content landscape. Full info HERE (6/26)

KHQ INC./SPOKANE, WA: Collaborate with, and support engineering departments at all stations and work with vendors to research, acquire, and maintain broadcast equipment. Work with chief engineers and the master control supervisor to comply with all FCC regulations; work with chief engineers to develop capital and expense budgets. Full info HERE (6/26)

Format, edit and line produce a weekly 30-minute kids baseball show, NESN Clubhouse, throughout the Red Sox Season. Produces, writes and edits multi-shoot features and edits, writes and formats long-form interview, and documentary shows. 5 or more years of experience in sports television at a regional or national level required. Full info HERE (6/25)


Manages the day-to-day operations of the office of the President & CEO. All matters pertaining to the CEO including discrete handling of confidential and sensitive information. Undergraduate Degree or 4 years of equivalent executive administrative experience, preferably with Entertainment Industry and an expert level using MS Office Suite and building PowerPoint decks. Full info HERE (6/25)

Manages the day-to-day administrative work of the Business & Legal Affairs team, with focused support for the EVP, General Counsel. This position serves as a key coordinator for the Business & Legal Affairs team, as well as a key coordinator between the Crown Media Business & Legal Affairs team and the Hallmark Legal team. Full info HERE (6/25)

Responsible for the execution and management of promotional materials utilizing image and video assets for merchandising of programming content across all Hallmark’s programming channels. Adobe Suite skills (Photoshop & InDesign) and a minimum of 2 years of experience in entertainment is required, cable preferred. Full info HERE (6/25)


Design technology, content, customer service and marketing teams to deliver a best-in-class streaming experience across multiple device platforms. Own the user experience, feature set and AB testing for engagement campaigns. 2-4+ years’ experience designing, launching, and maintaining digital D2C products required. Full info HERE (6/24)


MARATHON VENTURES LLC/NY, NJ, CT, REMOTE: Primary point of contact for our media partners, effectively anticipating and solving problems. Review client orders for accuracy and resolve discrepancies and reconcile logs and reports. Thorough knowledge of Microsoft Office required. Full info HERE (6/24)

Input and transmit all new orders for the National business. Facilitate communication amongst stakeholders regarding order details, copy and traffic and collaborate with MVPD contacts on order confirmation and campaign activation to ensure all platforms are live. BS/BA Degree required. Full info HERE (6/23)
REELZ/NYC, NY: Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. Bachelor’s Degree required. Proficient in Excel & PowerPoint. Full info HERE (6/23)

REELZ/NYC, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (6/23)

Data-driven digital marketer needed to acquire and retain viewers for the A&E, HISTORY, and Lifetime apps. Own strategy and implementation for retention tactics including email, push notifications, and digital video house ads. Requires 7-10 years of experience, product marketing experience is a plus. Full info HERE (6/22)

Assist Account Directors with preparation of sales proposals, and work across functional groups such as MVPD’s, Partners, Research, etc. to assist in the creation of client proposals, presentations, and Media Plans. 2-3 years advertising related experience and thorough knowledge of Microsoft Office required. Full info HERE (6/22)

AMPERSAND/NYC, NY: Review and validate online insertion orders (IO) and obtain all creative materials from Sales and/or Advertisers. Process and transmit all digital orders through Ampersand applications and streamline communication to publishers. Knowledge of ad-serving and verification vendors and Bachelor’s degree required. Full info HERE (6/21)
Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange. Assist Account Executives, Sales Planner and Pricing Inventory and compile information for Sales team. B.A. in Communications or equivalent required. Full info HERE (6/21)

Implement, plan, and measure paid social media campaigns for sponsored content across the WarnerMedia portfolio. Develop audience insights and analyze campaign performance. 1+ years working experience in paid social, digital marketing or social insights required. Full info HERE (6/19)
Design, lead, and manage all internal and external communication for the OWN brand. Work directly with talent, creatives, and more. Must have 15 years exp in comms/PR preferably with media (tv/streaming) exp. Full info HERE (6/19)

Develop and implement publicity campaigns for PBS primetime programs and digital initiatives. 6+ years exp in communications, publicity, and/or journalism. Broadcast/TV exp strongly preferred. Full info HERE (6/19)

Direct oversight of several markets and will report directly to the President of Nexstar Broadcasting, Inc. Provide daily management and guidance of multiple General Managers and responsible for the achievement and growth of their assigned markets. Min. of 10 yrs in television management and sales required. Full info HERE (6/18)QUALITY CONTROL TECHNICIAN – BROADCAST

Bilingual Spanish Technician needed for the QC of AETN programs prior to Broadcast. Evaluate show and movie master files for technical quality, Standards & Practices, grammar, spelling and closed caption accuracy so AETN content meets network standards and air critical deadlines. Requires 2+ years of related experience and ability to read waveform/vector and audio scopes. Full info HERE (6/18) OTHER JOBS OF INTEREST

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