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08/05/21: McDonald’s orders a combo; Rainbow Six Esports does Damage; NASCAR’s new tour

Medias First Morning Read Thursday August 5, 2021 Good morning! This is your weekly Esports Brief. Big orders from McDonald’s this past week. Yesterday saw that company announce that it was broadening its partnership with Gen.G with an eye to now engage employees and gaming fans in select regions on both the west and east coasts. On the heels of its first successful esports activation in Southern California, the program will now expand to select D.C., Maryland, Virginia and Eastern Shore areas. The McDonald’s Crew League program will return with more than 200 employees across 70 Southern California locations already signed up to compete in EA Sports FIFA 21 or Super Smash Bros Ultimate. The second season of the SoCal McDonald’s Crew League will kick off on August 24th with a 6-week play-in tournament. The McDonald’s Crew League program in DC, Maryland, Virginia and Eastern Shores will launch on Aug. 24 with a five-week play-in style tournament.

In addition, FaZe Clan locked in a partnership with McDonald’s USA that will be anchored by a slate of content activations centered around diversity and inclusion, from capturing the diverse stories of FaZe Clan members and challenges in the growing gaming industry, to showcasing underserved and underrepresented youth. “McDonald’s is excited to partner with FaZe Clan to highlight the communities we serve and champion their passion points in a fun way,” said Christopher Mann, Owner/Operator and chair, McDonald’s USA Franchisee Marketing Committee. “Through this partnership, we’re proud to shine a light on the growing diversity of the gaming industry to positively impact the future of gaming for youth.” COMPETITION Ubisoft’s Rainbow Six Esports North American League is tapping the services of esports agency Damage to serve as the agency of record for the series, partnering on a slate of social activations designed to elevate the league globally. The final stage of the North American League kick in next month with ten teams competing at HyperX Esports Arena in Las Vegas.

The Pokémon Company mapped out the stream schedule for the upcoming Pokémon Players Cup 25th Anniversary Invitational, running Aug. 13 (beginning at noon) through Aug. 15. The invitational will showcase brackets for both the TCG and Pokémon Sword and Shield with the TCG tournament livestreamed on the PokemonTCG Twitch channel, while VGC will run on the primary Pokemon channel.

CSL Esports revealed a partnership with collegiate conferences America East Conference and West Coast Conference in addition toCanadian collegiate sports brand U SPORTS. The deals will look to forge competitive esports infrastructures for each of the properties with all three orgs now taking part in the NACE Starleague. CSL Esports will assist in the development and formalization of esports competition, forming of teams, leagues and schedules for newcomers.

Allied Esports and NASCAR are fueling up a new event tour that will bring gaming activations to racing fans this season. The Allied Esports Truck will make seven stops at NASCAR Cup Series race Midways and Fan Zones starting August 6-8 at Go Bowling at the Glen in Watkins Glen and concluding November 4-7 at the NASCAR Cup Series Championship in Phoenix. The 80-foot, 35-ton mobile gaming arena, which includes a main stage, caster booth, roof deck and full production capabilities, will host gameplay featuring Rocket League and Mario Kart 8 Deluxe, as well as iRacing on simulators. “Gaming has had a massive impact on the world of NASCAR over the past year and a half – to the point where it is now undeniably part of the sport’s DNA in the digital age,” said Nick Rend, managing director of gaming, NASCAR. “With that in mind, as fans across the nation return to our race tracks this summer and fall, we believe it’s crucial that gaming plays a central role in that on-site NASCAR experience – and Allied Esports is helping us accomplish that in a truly unique way.”

The NBA 2K League announced that the 2021 NBA 2K League Playoffs Delivered with DoorDash will take place at Mavs Gaming Hub in Dallas. The opening round through the semifinals will run Aug. 26-28 and the Playoffs will culminate on Sept. 4. This will mark the first time that the NBA 2K League holds games in person since the 2019 NBA 2K League Finals in New York City. Games will be simulcast live at 5p each day on the NBA 2K League’s Twitch and YouTube channels, and will also be available on Dash Radio, ESRevolution, eGG Network in Southeast Asia, Loco in India, Sport1 in Europe and Tencent in China. For the first time in league history, the NBA 2K League will also implement a studio design featuring two stages allowing for simultaneous in?person games.

Halo Infinite’s esports ecosystem will support cross-platform play for both Xbox and PC players, according to 343 Industries with all of the game’s online tournaments set to be cross-play and cross-input. The series is tapping the talents of Esports Engine to oversee production. “Halo Infinite is a game that is more open and accessible to players than any prior Halo game and HCS is following suit,” 343 said. “With players competing on any platform as well as controller or mouse and keyboard, we’re hoping to have a deep competitive scene with fresh blood entering the scene at launch and beyond. On top of that, we’re working to ensure a better onsite event experience than ever before with our partners at Esports Engine.”

Riot Games’s LOL Esports is giving a facelift to the European Regional Leagues, Europe’s minor league infrastructure. The company announced that it had extended license deals with almost all of its current European Regional Leagues (ERLs) beginning in 2022. With teams in place, changes will include ERLs being grouped into one of two categories – Accredited ERLs and Non-Accredited ERLs, starting in 2022. While Riot will select which tier they are categorized as to begin with, every Non-Accredited ERL can apply to become an Accredited ERL at any time, provided they meet the relevant criteria. In addition, some leagues will become unified, with the Baltic league merging into the Polish ERL (Ultraliga) and the Dutch and Belgium leagues merging to form a new Benelux league. The company is also standardizing the prize money for both the accredited and non-accredited leagues and are increasing team subsidies in all ERLs while all ERL partners receive the right to enable co-streaming for all teams participating in a first division of an ERL provided it is during their own games and within Riot regulations. STREAM HATCHET TRENDS For the past three years, Battle Royales have led gaming viewership across Facebook Gaming, Twitch, and YouTube Gaming. Titles like Fortnite, Apex Legends, and Call of Duty: Warzone have driven the genre’s viewership. Additionally, many of the top gaming streamers including NICKMERCS, TimTheTatman, and LazarBeam have built substantial fan bases by dominating a game in the BR genre. Today, with streamers changing their usual content, audience overlap between BR titles is heavily growing.

Here are some key takeaways:
· The audience overlap between Apex and Warzone increased 8 pts since January. Top Call of Duty: Warzone streamers like NICKMERCS and TimTheTatman recently switched to playing Apex Legends due to the persisting hacker problem.
· Apex Legends fans are less likely to watch other games: The overlap from Apex to Warzone audiences has actually decreased less than 1 pt since January.
· Fans of both Apex and Warzone have less interest in watching Fortnite streamers: audience overlap has decreased 3 pts and 4 pts respectively.

For more on how Stream Hatchet can help marketers keep ahead of trends within the video game and esports industries, visit us online at: SPONSORSHIP & ACTIVATION Riot inked a monster deal with FTX to become the Official Cryptocurrency Exchange of the LCS. The record seven-year partnership with FTX represents the largest sponsorship agreement Riot has ever signed for an esports league. FTX branding will be placed on the LCS broadcast around League of Legends Gold. Player net worth, total team gold and gold graphs will all be presented by FTX. Additionally, FTX will directly sponsor the LCS Most Improved Player Award.

Logitech G signed on as an official partner of eNASCAR, and the Logitech G 923 will now become the official wheel and pedal of the eNASCAR Coca-Cola iRacing Series. As part of the deal, Logitech G will also serve as the entitlement sponsor for the eNASCAR Coca-Cola iRacing Series event, now called the Logitech G Challenge 100, at the virtual Michigan International Speedway on August 17.

Rogue and Kia unveiled a three-part video series featuring players from the Rogue League of Legends team in the League of Legends European Championship spotlighting the individual stories of Odoamne, Inspired, and Hans sama, “exploring what inspires them in their personal lives to push harder in the esports arena.” “Our collaboration with KIA continues to allow us creating fresh and never-before-seen content which we hope will inspire any esports enthusiast,” said Anna Baumann, EVP of Esports at ReKTGlobal.

Canadian whisky brand Crown Royal is partnering with Columbia Records and NBA2K teams Hawks Talon and Detroit Pistons GT to launch a music and gaming series titled The Crown Crossover, featuring Columbia Records artists such as Quinn XCII, Joey Bada$$, and CHASE B who will be playing NBA 2K against gaming influencers. Running each Wednesday through the end of August, The Crown Crossover is livestreamed and hosted on Crown Royal’s official Facebook page. Hosts include Jeff Eisenband and Phil Visu and will feature named such as iPodKingCarter, Aerial Powers, Erin Ashley Simon and Mike LaBelle as they compete against musicians.

NICKMERCS announced a sponsorship with Under Armour. According to Dot Esports, the content creator said he couldn’t share any plans regarding activations for the new deal, but stated that there would be “crazy stuff” and viewers would be “very impressed.”

Beverage brand NERD Focus is teaming with Beasley Esports to continue the company’s search to find & sign the next Rocket League Championship Series team. NERD Focus will feature a live broadcast to air for 8-hours. “It’s fantastic to see these Rocket League teams come together and compete for the chance to qualify for this new spot under Beasley Esports,” said Michael White, Beasley Esports’ Operations Director for the Houston Outlaws and General Manager for Beasley Rocket League. “With the extra energy and mental boost from our new sponsor NERD Focus, I’m hoping to see some of these players leveling up and really bringing their A-game for the next round.”

VENN has reportedly retained an accounting firm to create an “accelerated” acquisition process less than a year after its first broadcast, according to Dot Esports. After undergoing multiple models since it launched last year, Armanino LLP will now be tasked with finding the Los Angeles and New York-based startup an acquirer or a special financing partner. According to the report, VENN first started looking for additional funding, after raising $43 million in two separate rounds in 2019 and 2020. How to Create Culturally Relevant Content
In partnership with Discovery, the Diversity and Inclusion virtual event on September 13 takes a deep dive into how to deliver a message that embraces diversity and shares your business values in a way that resonates with consumers. The best part? It’s FREE to join.

Secure your complimentary virtual pass now. TEAMS Gen.G, in partnership with Korean hip hop icon Jay Park, rising star pH-1 and producer duo GroovyRoom unveiled the new original song and music video for “ALL IN” celebrating Gen.G’s League of Legends Champions Korea team. The song makes its its broadcast debut on Aug. 8 during Gen.G’s match against its T1. “It’s intriguing to see these young gamers train and go out to put it all on the line,’ said Park. “I’m always trying to explore new boundaries, and it’s a privilege to be able to do it with Gen.G With this song ‘ALL IN,’ I wanted to say to make sure you give it your all- whether you win or lose, you’ll have no regrets.”

Belong Gaming Arenas will open the doors to its first experiential gaming center in the U.S. in Pearland, a suburb of Houston, tomorrow and will partner with the Overwatch League’s Houston Outlaws on a series of fan-focused activities for local gamers to celebrate while attending Belong’s current and forthcoming locations in the Houston area. Activations include watch parties, meet-and-greet opportunities, and more, exclusively for the Belong community. Additionally, Belong will offer fans an opportunity to purchase an assortment of Houston Outlaws merchandise.

Immortals announced its entrance into Riot Games’ Wild Rift mobile esports,signing content creator and Wild Rift professional SeongHun “Hoon” Jang. “Our goal as an organization is to be the authentic and credible entry point for fans and brands to enter the gaming and esports industry,” said Jordan Sherman, President and Chief Commercial Officer of Immortals. “Our organization is in a position where we are contribution margin positive across all of our business units, and we want to invest in areas of growth to invite more fans to become part of our community. With that vision as our guiding principle, Hoon is the perfect gamer to introduce our fans to Wild Rift.”

Waverider and Galaxy Racer announced a global partnership to develop merchandise and stories from GXR’s content creators, including AboFlah, Dyler, and Naji Elqaq. Paul Roy, CEO of Galaxy Racer, stated: “We’re delighted to be partnering with a company with the leadership of Waverider. We’ve seen huge demand for a new style of consumer products and stories for our content creators, and their team has the vision and expertise to create something special for our roster’s fans.”

J. Allen Brack, President of Blizzard Entertainment, is departing his role at the companyless than two weeks after news broke that the California Department of Fair Employment and Housing that claims harassment and discrimination within the company. In a statement released by Blizzard, the company stated that he will be replaced by a leadership team of Jen Oneal and Mike Ybarra.

The Global Esports Federation opened the doors to its 100th Member Federation – Emirates Esports, representing the United Arab Emirates. In addition, the GEF called for Expressions of Interest (EOI) from Member Federations to host future Global Esports Games. The flagship Global Esports Games will be hosted in Singapore 2021, Istanbul 2022, and Riyadh 2023. Host cities for the Global Esports Games 2024-2027 will be announced during the Singapore 2021 Global Esports Games in December this year. READYUP GAMES OF THE WEEK Tackle TV’s Most Pressing Business Challenges
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REELZ/NYC OR ALBUQUERQUE, NM: Manages the Program Log construction editing process, copy instructions & the playlist delivery to Master Control. Work w/Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy & accountability required. Wide Orbit Network experience a plus. Full info HERE (8/20)

Create integrated marketing plans for the region and execute based on the plans. Identify, develop and manage all aspects of sponsorships, community events, talent appearances and other community involvement and outreach. 5-7 years marketing experience required and familiarity with News and Politics preferred. Full info HERE (8/19)

Work with regional teams to manage marketing campaigns from requirements gathering through post campaign analysis & documentation of learnings. Manage agencies (creative and media). Leverage best practices in digital marketing space, consistently using learnings to elevate campaign strategies & performance. 4-6 years Marketing experience required. Full info HERE (8/19)

ALTICE USA/OAKLAND, NJ: Meet with local businesses & key decision makers to determine their needs. Develop & recommend advertising strategies utilizing our suite of media & online solutions. Manage client accounts—from proposal to production to campaign activation & collections. Proven track record of closing sales & ability to build and maintain a strong sales funnel req. Full info HERE (8/19)
1+ yrs. w/social media content editing exp. is a plus, communicating, scheduling, curating content, engaging, community and implementation coordination, creating weekly social media status reports, asst w/content strategy calendar, source clips, writing copy, scheduling, team player w/strong attention to detail and strong time management. Full info HERE (8/19)

BLOOMBERG MEDIA/MIAMI FL: Digitally savvy business sales person to help drive the growth of Bloomberg Media Distribution. Seeking an Account Manager who can leverage our broad portfolio of multi-platform media assets and create new opportunities with key accounts while driving new revenue streams through licensing, syndication, business development & strategic partnerships. Full info HERE (8/19)

Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/19)

Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/16)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/15)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/15)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/14)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/13)

Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/13)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/12)
Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/11)

Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/11)

Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/11)

Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Great fixed salary, upside and healthcare benefits. Full info HERE (8/11)CUSTOMER SERVICE REPRESENTATIVE

Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/9)ACCOUNT EXECUTIVE

Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/9)
Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/9)

Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/8)
Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/8)
The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/7)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/6)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (8/6)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (8/6)

WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (8/6) OTHER JOBS OF INTEREST

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