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09/15/22: VCT’s 2023 map; ALGS raises the stakes; New feature! – “REV/XP Presents”

Medias First Morning Read
Thursday September 15, 2022

Good morning! It’s Thursday and this is your early morning Esports brief.
Bolstered by partnered teams for the first time, Riot announced 2023 plans for the VALORANT Champions Tour that will kick off in February and feature all 30 teams from the international leagues. Franchises teams will be divided into three regions with play beginning in São Paulo, Brazil next year. Participating teams will compete on LAN in one of three major hubs of Los Angeles, Berlin, or Seoul with the split beginning in March. Riot is also giving teams who are not partnered a chance to earn their ticket to the International League via the Challengers tournaments.

This year’s VALORANT Champions 2022 wraps up this weekend and will crown a victor on Sept. 18.


EA revealed new details for Year 3 of the Apex Legends Global Series, with tweaks to Pro League and Challenger Circuit formats, as well as plans for in-person Majors, and a $5 million prize pool. Year 3 of the ALGS will include three LAN competitions throughout the year – the Split 1 Playoffs in winter 2023, Split 2 Playoffs in spring 2023, and Year 3 Championship in summer 2023 for teams. On the last day of each Regular Season Split, the Regional Finals will pit the top 20 teams against each other in a Match Point series, with the winner earning a guaranteed Playoff spot. In addition, the Pro League will now feature 30 teams per region – 22 invited squads and 8 from the Preseason Qualifiers

Esports entertainment company BLAST will host and produce next year’s Counter-Strike Major in France, delivering the announcement with comments from French President Emmanuel Macron. The Major will take place at the Accor Arena in Paris in May 2023 and become the first CS:GO Major to take place in France. 2023 will mark 10-years of Counter-Strike Majors and the Major will “look to celebrate this momentous occasion through highlighting and looking back at some of the most iconic moments from the pinnacle of esports and Counter-Strike.”

ESL, part of ESL FACEIT Group, opened the door to expansion plans for the Intel Extreme Masters Rio Counter-Strike: Global Offensive Major Championship. In addition to competitive play, a fan festival will now be organized on Nov. 10-13, bringing the CS:GO Major experience out in the open, with Brazilian streamer Alexandre “Gaules” Borba serving as the host on all days, providing fans with his characteristic live commentary and more.

DreamHack Winter returns to Jönköping, Sweden, with a full-fledged festival from Nov. 24-27. Offerings this year will include the Season 2 Global Finals of ESL Impact, the unique, all-women Counter-Strike:Global Offensive (CS:GO) circuit launched earlier this year, as well as competitions in Rocket League, and other games. The event will serve as the biggest DreamHack festival of the year, following a 2022 tour which includes stops in Dallas (June 2022), Melbourne (September 2022), Valencia (October 2022), and Atlanta (November 2022) to name a few.

The return of the Evolution Championship Series (Evo) to Las Vegas for its first in-person event since 2019 saw more than 3.7 million people watching its streams. The event spanned August 5-7 in front of nearly 18,000 in attendance, and tournament organizers ae touting that the average person watched the event online for about 82 minutes. “I’m proud of the experience the combined teams from Evo, Sony Interactive Entertainment, RTS, and the incredible event staff delivered at Evo 2022. It was a challenge to execute a live event at this scale in the new, not-quite-post-COVID environment, but we committed ourselves to meeting our community’s expectations and delivered a great event,” said Rick Thiher, General Manager of Evo. “We wanted to re-establish Evo while staying rooted in our history and the community’s love of open competition. I think we achieved that and will continue to refine and grow in the exciting years ahead.”

The 2022 F1 Esports Series Pro Championship presented by Aramco returns this week in a new three day-per-Event format with an increased offering of live shows. This year’s schedule of Events and full driver line-ups have been announced, as teams prepare to battle it out once again for a piece of the huge $750,000 prize pot. Each qualifying session will be live from 15:30 BST on the official Formula 1 YouTube, Twitch and Huya, with the race be broadcast live from 19:30 BST on the same platforms, plus Facebook. All the race streams will also be broadcast with select TV broadcasters too, including Sky Sports F1, Viaplay and ESPN. Production will again come live from the Gfinity Arena in London.

The National Football League opened registration for the third annual EA SPORTS Madden NFL x HBCU Tournament with play starting Oct. 15. All registered students will receive a chance to compete in one of several online qualifiers offered with the top fourteen finalists advancing to a live finals broadcast from Glendale, home of Super Bowl LVII. Additionally, over $70,000 in cash, travel and prizes will be awarded from the NFL and NFL partners.

The Metro Atlantic Athletic Conference partnered with eFuse to drive their 2022-2023 collegiate esports season. The fall slate will run on Tuesdays (Super Smash Bros), Wednesdays (Rocket League) and Fridays (Valorant). Conference schools will compete across five titles in two seasons (Fall & Spring).

In recent years, beauty and personal care brands have started to pay more attention to the video games and esports industry as a place to target likely customers. While traditionally thought of as a male-dominated space, a recent study showed that approximately 45% of gamers in the United States identify as female.
Beauty brands like e.l.f., who didn’t make this month’s leaderboard, and Benefit Cosmetics have been pioneers in marketing to gamers, especially in the live streaming community. The two brands have their own Twitch channels with e.l.f. boasting 3.3k followers and Benefit with just over 1k followers as of September 2022. The two brands mix gaming with makeup tutorials, product reviews, and even host tournaments to bring beauty and personal hygiene to the gaming community.
Benefit Cosmetic’s Game Face Women’s Tournament series launched in the spring and will feature 9 tournaments through the rest of 2022 with a $25,500 prize pool for female gamers. The series involves other women’s gaming groups like Black Girl Gamers and The GameHers whose missions are also to uplift female gamers.
Benefit had over 26K mentions in Twitch chat last month, an extreme boost from just several hundred a year ago. As they’ve become more involved in the esports and live streaming space, gamers have begun chatting more about the beauty brand among their peers online, which can boost reputability, and of course, sales.
Read more on Stream Hatchet’s blog.

EBS 2022 (Nov. 1-3, click here for tickets!)

Join EBS for a special preview and tribute to one of gaming’s most popular genres! “FPS: First Person Shooter,” a documentary that celebrates the history and passion behind iconic FPS Games and their creators, will offer audiences a first look at the film this year at EBS. Featuring 45+ game industry legends, the film showcases nearly 50 years of history for these types of games. Afterward, director David L. Craddock will sit down with gaming legend (and 2022 Tempest Hall of Fame inductee) Dennis ‘Thresh’ Fong to discuss the screening and the impact of FPS on esports and beyond. Don’t miss!

Want to know the story behind the year’s biggest esports deal? Then don’t miss “Taking Esports Companies to the Next Level: FaZe Clan Goes Public” at EBS. Breaking down the headlines, blood and sweat that went into FaZe Clan going public as the first esports and gamer lifestyle brand on Nasdaq. FaZe Clan CLO and Head of Business and Legal Affairs Tammy Brandt joins Skadden partner Christopher Barlow and Evolution Media Managing Partner Bob Stanley to break down the deal.

Who’s down for a Pitcher’s Duel? Time is running out! EBS is putting select companies on the grand stage spotlight for their chance to pitch for a partnership. World renown brands such as Procter & Gamble, Anheuser-Busch and Comcast, among others, will be on hand to give esports organizations their insights on each pitch, with a possibility that someone walks away with a sponsorship and all participants will walk away a little wiser. If you are interested in participating, click here!


Streaming platform Hulu + Live TV signed on as a media sponsor of the recently announced NFL Tuesday Night Gaming by Enthusiast Gaming. The series is a gaming-based collaboration with the NFL, blending gaming content creators and current and former NFL players, with a weekly edition of the show set to run throughout the 2022 NFL season. Erin Ashley Simon and Rich W Campbell host, with casters Guy “Blaze” Spencer and Ovilee May. Athletes include Andre Reed, Brian Orakpo, Desean Jackson, Dion Dawkins, Jonathan Stewart, Kendrick Bourne, Leonard Fournette, Melvin Gordon III, Marquez Valdes-Scantling, and Robert Griffin III.

Riot Games locked in an extension of its partnership with Mercedes-Benz through at least until 2025. The three-year extension will look to deepen the development of global esports culture and the worldwide LoL community, the companies said, with the League of Legends World Championship serving as the highlight of the partnership.

Campbell’s, an NFL sponsor since 1998, signed on to become the primary sponsor for EA Sports’ Madden Championship Series (MCS) this season, per SBJ. Competitive matches will take place inside a specially designed Campbell’s Chunky Stadium, courtesy of the EA Tiburon team.

ONE Esports extended its partnership with pan-Asian insurer FWD Group to drive the esports vertical of their newly launched lifestyle app, Omne. The partnership will span across Indonesia, Japan, Thailand, and Vietnam. Omne is a new mobile app by FWD Group that “empowers individuals with a unique set of value propositions centered on personalized goal-based journeys to help bring the best out of them.

CTRL, the meal replacement and functional food brand, launched a new partnership with Belong Gaming Arenas that will make its Meal On-The-Go Bars available for purchase at all Belong gaming centers in the United States. “The younger generation of gamers can change the deep-rooted belief that gaming is synonymous with poor nutrition and unhealthy eating habits, and that starts with focusing on healthier alternatives at an early age,” said Skyler Johnson, co-founder of CTRL. “By partnering with Belong to get our bars in every arena, we can give children, families, and the gaming community easy access to nutritious options that will help form healthy eating habits that lead to healthier lifestyles.”

With September serving as National Childhood Cancer Awareness Month, the Dunkin’ Joy in Childhood Foundation is teaming up with Comcast Business to help children battling cancer, as well as all patients in children’s hospitals, through the power of gaming. To spread awareness, they are partnering with esports infrastructure company Nerd Street to host the 2022 Dunkin’ Connecting Joy Gaming Tournament on Sept. 24. The national tournament will take place at all eight of Nerd Street’s Localhost gaming and esports facilities nationwide.

Top Women in Media Awards

Celebrate what makes women, women!

Top Women brings out the best in all women and recognizes the most deserving of individuals with awards ranging in the entertainment, tech, and sports media arenas. Of the many events you have on your calendar for the remainder of the year, Top Women is an evening of dazzling excitement and achievement you simply cannot miss! Limited table’s remaining.


IT’S ALIVE: YouGov Living Data Insights


Evil Geniuses announced a new partnership with sportswear company Champion. As part of the announcement, Evil Geniuses revealed their first-ever championship jersey that “celebrates the organization’s legacy of champions, including its first LCS Championship during the 2022 LCS Spring Split.” “Seattle sports are bound together not only by their passionate fans and rich history, but by their iconic shared colors that proudly represent Seattle and the Pacific Northwest’s beautiful forests and blue ocean,” said Avelina Daum, Vice President and Head of Global Marketing at Evil Geniuses. “Evil Geniuses is proud to call Seattle home and what better way to honor this city, its teams and its fans than to have our first championship jersey reflect the fabric of this city through shades of blue and green that will set Evil Geniuses alongside Seattle’s other sports franchises.”

GameSquare Esports launched its own merchandise and consumer products company, titled Mission Supply. In addition to merchandising, Mission Supply will look to offer marketing and sales consultation services to brands and esports organizations seeking to grow connections with gaming audiences. In addition, Complexity, Complexity Stars, and GameSquare’s growing roster of influencers and content creators are also set to benefit from Mission Supply’s designs.

XSET named Chief Merchandising Officer, Steve Birkhold, as the organization’s new COO. The news comes a month after XSET named Erin Ashley Simon as Chief Culture Officer.


Welcome to REV/XP Presents now in partnership with Cynopsis Media. Our guest this week is Ryan Johnson, the founder of Cxmmunity Media. Cxmmunity recently received the Cynopsis Media Rising Stars recognition. Ryan shares insight on how Cxmmunity Media is future-proofing diversity in esports and opportunities for brands to partner to champion that cause. Click here to watch the conversation, or visit


Prodigy Agency, an esports representation agency that reps players such as TenZ, ScreaM, ZywOo, cNed and steel, locked in a new partnership with Adamas Esports to deliver performance and wellness services on a day-to-day basis, as well as on site at specific events to Prodigy Agency’s roster of clients.


Allied Esports Entertainment announced that the Company’s Board of Directors appointed Yinghua Chen as Chief Executive Officer. Ms. Chen had previously served as the Company’s President, Chief Investment Officer and Board Secretary.


BIG TV Conference

The countdown begins!

BIG TV is officially two weeks away, and with time winding down, this is quickly shaping up to be one of Cynopsis’ best events of the year. Join hundreds of others for two days of networking, exposure to thought-leadership discussion, exclusive content, and plain, old fun! Meet senior executives from some of the top companies of the industry and learn how to transform your business within the content multiverse. See you in two weeks!


Which character from the Mario universe pilots the Clown Car pictured here? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
In what city is the movie Blade Runner, and its subsequent games, based in? Answer: Los Angeles. Kudos: Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG•AFTRA Federal Credit Union/Burbank

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day
: Work closely with authors and agents, as well as editorial and publicity, on about 12-15 book campaigns a year. Independently executes marketing campaigns for new hardcover titles from established and debut authors, optimizes campaigns for the paperback publications, and a keen eye for backlist opportunities. Prior marketing experience required. Full info HERE (9/29)


Daily email sent to Executives outlining top program performances w/Households & Key Demos, with context. Daily update of excel based network programming grid. Develop a Weekly Schedule Analysis Report with insight into FETV schedule performance, with recommendations of possible changes. A strong understanding of Nielsen concepts & terminology req. Full info HERE (9/28)


Develop sales strategies for new business development. Research emerging businesses to build a pipeline of potential new clients. Cultivate client relationships to bring to the network. Negotiate and close new business on behalf of FETV. Bachelor’s degree; 8+ years of television selling or related advertising sales experience. Full info HERE (9/28)


Will support the marketing department in planning and execution of consumer marketing initiatives for everything Hallmark Media related. BS/BA in marketing or related field and 1-3 yrs marketing experience in entertainment. Full info HERE (9/27)


Operates a market strategy that achieves EBITDA, revenue, expense, & ratings budgets. Leads the execution of a growth-driven sales strategy. Oversees all station departments including sales, content, promotions, engineering, production, and community affairs. 8+ yrs of progressive radio or related media management exp. and/or general management. Full info HERE (9/23)


Operates a market strategy that achieves EBITDA, revenue, expense, & ratings budgets. Leads the execution of a growth-driven sales strategy. Oversees all station departments including sales, content, promotions, engineering, production, and community affairs. 8+ yrs of progressive radio or related media management exp. and/or general management. Full info HERE (9/23)


A data storyteller that balances consumer behavior and media trends to inform campaign strategy; brings insights expertise to internal sales strategy sessions for RFPs/sales presentations. Aligns client needs & challenges to propose marketing solutions. 6+ yrs exp. in advertising research; 2+ yrs leading/supervising Analysts. Full info HERE (9/21)


Build, revise & maintain all sales proposals for agency list assignment. Receive registered budgets from agency buyers. Compile advertiser history & pricing direction for Account Executive as req. Communicate deal planning status to national sales team on a weekly basis for financial reporting purposes. Min 3+ yrs in television National Ad Sales. Full info HERE (9/21)

Lead and manage the digital research team. Working with the Digital team to measure the performance of all of Scripps Networks’ streaming properties across all venues. Compile aggregate viewing metrics across platforms using first- and third-party data sources. 15 yrs research & analytics exp., some of this at an entertainment and/or news provider. Full info HERE (9/21)

Works with AccuWeather meteorologists, weather graphics designers and producers to prepare accurate on-camera weather forecasts. Assist in clearly tell a weather story using provided graphics tools. Tailor content and delivery based on pertinent weather stories and breaking weather situations. 7-10 yrs of weather-related broadcasting exp. Full info HERE (9/17)

Deliver a unique style and cohesive cross-platform editorial voice. Provide key input with editorial leadership to provide guidance and quality consistency for AccuWeather digital, social video, and between dayparts. Produce recognizable programming that is distinctive and best-of-class. 5 yrs of exp. in a dynamic, live news production environment. Full info HERE (9/17)

AccuWeather/STATE COLLEGE, PA: Working knowledge of daily weather graphic production workflow. Functional understanding of the Baron Lynx weather graphic system. Ability to perform general Baron Lynx and PC troubleshooting. Generate daily content under deadline pressure. Previous experience with weather graphics systems (I.e. Baron Lynx, WSI, Weather Central). Full info HERE (9/17)

Meet & exceed monthly, quarterly & annual budgets. Prepare & complete sales presentations w/decision makers. Make presentations to include a customer needs analysis, research & supporting documentation & creative business solutions. Follow up & close all pending business in a timely manner. 7+ yrs of sales, advertising, digital sales, or media exp. Full info HERE (9/15)

Provide clear, positive leadership for the sales team and sales managers. You will lead a team of 3 sales managers and 12-14 salespeople. Develop and execute sales strategies which result in exceeding revenue targets. Manage inventory, pricing, budgeting, and revenue forecasting. Minimum 5-7 years of experience in media sales management. Full info HERE (9/15)


Collaborate with animation, art, audio, and visual effects to ensure gameplay systems are readable to players.
Senior Gameplay Designer
inXile Entertainment

Build high quality character and prop rig systems that can be utilized among multiple assets
Character Technical Artist
inXile Entertainment

Help develop workflows to improve the team’s efficiency and quality of work.
Senior Technical Character Artist
Bend Studio

As a Senior Game Developer, you will have worked on simultaneous cross-platform iOS/Android development of native applications.
Senior Game Developer
PopCap Games

Create innovative and engaging mechanics through iterative prototyping while maintaining PopCap’s high standard of quality.
Senior Social Game Designer
PopCap Games

Manage design and implementation of client/server technologies and systems, including suggesting improvements and new systems that could benefit our titles.
Lead Online Engineer
Arkane Studios
Austin TX

Demonstrate expertise of texturing using both procedurally generated and hand painted techniques in a PBR workflow.
Senior Environment Artist
Arkane Studios
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Create game layouts from scratch, and work with art to iterate on existing spaces.
Senior Level Designer
Bend Studio
Bend OR

Help define, design, and implement the Launcher experience, to unify our community of PC players and let them play our games under a single experience.
Senior Software Engineer
Redmond WA

You will help shape the creation experience and will be responsible for features visible to all Minecraft creators and players.
Principal Software Engineer Lead
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Analyzing, designing, configuring, and maintaining network infrastructure and application components.
Senior Network Engineer – Information Technology
Riot Games
Bellevue WA

You will lead by technical example, lifting the expertise and skills of people around you through spec reviews, code reviews, documentation, and testing.
Senior Software Engineer – Esports
Riot Games
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Propose and manage the annual media budget for Warframe.
Performance Marketing Lead
Digital Extremes
Irvine CA

Work on game AI systems that must run on all platforms and will reach millions of players.
Principal Navigation Engineer
San Mateo CA

Develop and design consumer-facing backend systems from scratch.
Backend Engineer, Avatar Marketplace Scarcity
San Mateo CA