|Thursday November 10, 2022
Good morning! It’s Thursday and this is your early morning Esports brief.
The 2022 League of Legends World Championship set a new record with 5.1 million concurrent viewers across all platforms, according to Esports Charts. The event became the second-highest in esports history in concurrent audience; the Free Fire World Series in 2021 holds the title with 5.4 million peak viewers.
That 5.1 million number might be dwarfed soon, however. Esports Charts does not include Chinese platforms, and the data from China revealed by League developer Riot Games, in partnership with Stream Hatchet, is often shocking. For example, in 2021, Esports Charts showed a max of 4 million concurrent viewers as Chinese squad EDward Gaming and South Korean team DWG KIA faced off in the championship, but Riot’s numbers including Chinese platforms put that total at more than 73.8 million.
The draw of another five-game final similar to 2021’s as well as Lee “Faker” Sang-hyeok, regarded as the best League player of all time, in the final might help Worlds 2022 reach similarly stunning totals. In a battle of South Korean powerhouses, DRX edged out Faker’s T1 squad 3-2 to win the Summoner’s Cup on Nov. 5 in San Francisco, California.
Dota 2’s The International will return to Seattle after five years away from the U.S., according to a report from The Eports Observer. The tournament, which boasts the largest prize pool in all of esports, took place in Seattle from 2012-17; the most recent edition of the tournament took place in Singapore last month, with U.K. esports organization Tundra Esports winning the event. Fans and teams making the trip in 2023 will hope to see a bit more of a boon for their efforts: The International 11’s prize pool dipped to $18.9 million, the lowest it’s been since 2015, because of a change to the in-game crowdfunding developer Valve used to complement the event’s pot.
The Dallas Fuel took home the Overwatch League Grand Finals title after what’s been widely considered the best Overwatch playoff match in history. The Fuel took down the San Francisco Shock 4-3 on Nov. 4 at the Anaheim Convention Center in Anaheim, California. Dallas earned the $1 million that came with the title, and Fuel player Lee “Fearless” Eui-Seok earned MVP honors. The match drew nearly 400,000 peak viewers, according to Esports Charts, making it the most-watched Overwatch League final ever without Chinese viewership numbers. It is also the third-most-watched OWL match ever, with both of the others coming in the inaugural season of the league in 2018.
Esports platform Realm has partnered with EA to bring a $150,000 competition to Apex Legends. The Europe, Middle East and Africa region will be the first to get their shot at the Realm event, which launches Nov. 15, and North America is scheduled to receive Realm access in February 2023. Realm hopes to provide semi-pro players and other high-level competitors who aren’t part of the highest echelon of Apex Legends to benefit from the battle royale’s competitive experience. The platform will provide player ratings that are then used to seed ranked divisions that will each have their own tournaments and prize pools, Realm said in a statement.
| REX/VP PRESENTS
REV/XP Senior Vice President Chris Mann is joined by Julia Seaton, Director of Client Services at rEvolution, to discuss working with game publishers and top brands in activating premier gaming partnerships in North America.
Stream Hatchet has released their Video Game Live Streaming Trends Q3 2022 Report
, which contains actionable insights for the video game and esports streaming industry.
Live streaming as a whole is down about 13% from Q3 last year, to just under 8 billion hours watched. However, this number is still higher than Q3 2020 and is almost double pre-pandemic levels, indicating the lasting impact of live streaming. While fewer creators are streaming (about 1.8M fewer than Q3 2021), they are streaming for longer; the total hours broadcast increased 7.5% from Q3 ’21 to Q3 ’22.
While growth in the broader streaming market has slowed, esports continues to expand audiences at a significant rate; Q3 2022 clocked a 40% increase in hours watched compared to Q3 of last year. Twitch is still the premiere place to watch esports, capturing 66% of the market (on par from last year). Disruptor platforms like Afreeca and Steam continue to gain traction in the esports category and amassed a total of 3% of the market, up from less than 1% this time last year.
It remains challenging for new video game titles to crack into the top of the live streaming charts. GTA V and League of Legends have maintained their No. 1 and No. 2 spots since Q1 of 2021. Many of the top games also rely on esports viewership to keep their top streaming presence; only 2 of the top 10 games don’t have a competitive esports scene (GTA V and Minecraft).
For more insights, download Stream Hatchet’s Q3 Streaming Trends Report for free here.
| SPONSORSHIP & ACTIVATION
Former TSM variety streamer and creator of the Streamer Awards QTCinderella signed with Misfits to make use of the org’s $20 million Creator Fund for planning and executing more streamer-centric events. The content creator, who boasts more than 800,000 followers on Twitch and more than 438K on Twitter, has put together streaming activations such as Girls Trip, an all-women’s real-life stream event scheduled to take place over two days with some of the most popular women in streaming attending.
Esports organization Fnatic and BMW are partnering to create the Vision Mouse, a competitive gaming-focused peripheral custom-made via 3D printing for Fnatic’s League of Legends team. Each Vision Mouse, tailor-made for each player on Fnatic, takes around 36 hours to produce, according to the team. The shell of each mouse is unique to the player, Fnatic said, with player input in the initial stages and the assistance of BMW Designworks in the SLS 3D printing process. “On average, a pro-gamer will spend up to 70 hours a week practicing or taking part in competitive matches,” Fnatic said on the partnership website. “Highly bespoke accessories will allow players to compete better, for longer, with a reduced risk of hand injury.”
Fnatic also announced the launch of a music label and released the label’s first album Wednesday. The album, titled “Lofi Beats To Chill And Game To,” features 40 artists and runs 77 minutes. The organization spent less than $3,000 on creation of the mix because the artists involved will get 60% of the revenue from the release, according to a report from Dexerto. “I didn’t really care about the revenue at all,” Fnatic head of marketing Joshua Brill told the publication. “This was much more of a brand play, so I didn’t mind giving them what is the best deal that most of these artists get.”
League of Legends world champion DRX will partner with Wemade to “navigate new markets and business opportunities,” the organizations announced Wednesday. Wemade, a South Korean video game and blockchain developer, and DRX will leverage the partnership to “create a new digital economy in the sports field,” Wemade CEO Henry Chang said in a statement.
|2023 Best of the Best Awards
Are you Best of the Best?
Sure you are! We salute industry staples – those who have proven their excellence in national TV programming, marketing, campaigns, people, tech, and more. Visit the link below to enter now for a chance at your well-deserved recognition.
IT’S ALIVE!: YouGov Living Data Insights
What interests the American esports fan?
American esports followers are twice as likely as the national population to express an interest in computers and technology. They’re also significantly likelier to indicate an interest in sports and personal finance. Taking note of these areas of interest could help marketers profile esports fans more meaningfully.
Christopher “PapaSmithy” Smith is reportedly set to leave 100 Thieves and join FlyQuest as the organization’s president and Chief Gaming Officer. PapaSmithy, a former caster for League Champions Korea who transitioned into a general manager role for 100 Thieves in late 2019, will head to the front office of an organization that has been in the middle of the pack in North America since its 2020 appearance at the League of Legends World Championship. It’s unclear as of now whether PapaSmithy’s duties will extend beyond League of Legends management.
XSET co-founder Marco Mereu announced Nov. 4 that he had left the organization in August. The announcement confirmed a change in the guard at XSET hinted at by promotions at the XSET executive level that filled Mereu’s position but didn’t address his employment with the org. “A little over two years after co-founding one of the fastest growing organizations in esports I am proud of the work we did and the success of our many talented esports teams and creators who make the brand so special,” Mereu said in a statement. “XSET was a labor of love and I wish them the best in the future.”
NRG Esports has added Minecraft YouTuber Nicholas “Sapnap” Armstrong to its ownership group. Sapnap boasts 4.67 million subscribers on YouTube and has 115.8 million lifetime views on the platform since launching his channel in 2019. Sapnap is also a VALORANT fan, which is an added benefit for NRG as the org aims to boost its footprint in the VALORANT Champions Tour in 2023. “Sap is obviously a giant creator, but [he’s] also legitimately obsessed with VALORANT,” NRG CEO Andy Miller told The Esports Observer. “He will help drive our VALORANT content as well as be NRG’s VCT team’s biggest fan.”
One of the best American League of Legends players of all time might return to pro play after a hiatus from competitive League. Former star AD carry Yiliang “Doublelift” Peng reportedly plans to return to the League Championship Series in the hopes of forming another super team that can give the LCS a shot at success internationally. League content creator Travis Gafford, who is personally close to Doublelift, said the former pro is considering joining 100 Thieves if the organization can help him build the roster he wants around him for another run at the League of Legends World Championship.
| PLATFORMS & WEB3
Brazilian esports organization LOUD has released a beta version of a Web3 platform dedicated to its fans. The platform, known as LOUD Club, gamifies fandom by providing giveaways and fan benefits such as VIP access to events for interaction with content by LOUD’s creators and its sponsors. “Our primary focus right now is not to monetize, but rather to create the best platform for us to engage with our audience,” LOUD co-founder Jean Ortega told Esports Insider. “The rewards are only an incentive and so long as there is value for fans. There will be plenty of opportunities for digital offerings or monetisation later on.”
Developer Theia Studios announced it’s received $2.4 million in funding to make a Web3 platform for modding turn-based strategy games. The initiative will first focus on the studio’s flagship title, Icons of Theia, and aim to produce decentralized access to map editors, assets, scripts and ways to create competitive environments in-game, according to a statement from the company. This sandbox will then be shared between creators to encourage expansion of the game’s offerings and provide financial incentive to designers. “The most popular game genres in the world – MOBAs, Battle Royales, Auto Chess – started out as mods,” Dylan Sena, Theia Studios’ CEO, said in a statement. “But all these amazing mod creators received zero financial attribution for their work. Our creator tools will enable freedom and creativity in the strategy genre, leveraging the blockchain to finally give creators the financial credit they deserve.”
Cryptocurrency exchange Binance backing out of its acquisition of competitor FTX might have some esports ramifications for the League Championship Series and TSM, both of which have sponsorship agreements with FTX. Binance’s deal would have bailed out FTX amid an ongoing crypto crunch that saw the currency exchange giant spiral due to nearly $6 million in withdrawal requests from Sunday to Tuesday alone. TSM signed a 10-year, $210 million naming rights deal with FTX in June 2021 that led to the org’s shift to TSM FTX in its most popular titles, while the LCS later signed a seven-year sponsorship deal with FTX that made it the “official cryptocurrency exchange of the LCS.” That deal also added the FTX brand to in-match activations and let FTX sponsor the league’s Most-Improved Player honor.
|2022 Model D & It List Awards
Close out the year with this Cynopsis celebration!
Join us on December 7th at Edison Ballroom in NYC for our last awards ceremony of 2022 – Model D & It List Awards – a celebration filled with networking, breakfast, and excitement! See you there?
What Christmas story adaptation starring Tom Hanks released on this day? (Email [email protected] with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
In which city is EBS 2022 currently taking place? Answer: Las Vegas. Kudos: Tom Moore-Kalt Productions/LA; David Westberg-SAG•AFTRA Federal Credit Union/Burbank
|DIRECTOR, PRODUCTION STORAGE MANAGEMENT
Manage post production storage systems both on premises and in the cloud. Collaborate Production Operations team to ensure that workflows align across the wider A+E enterprise. 5 years experience as a Manager in post production technical support. Comprehensive knowledge of post production workflows and processes. Full info HERE (11/21)
MANAGER, DISTRIBUTION MARKETING >>
INSP/CHARLOTTE, NC: Develops strategy & annual goals for the Affiliate Monthly Campaign, executes the strategy & oversees the implementation of other assigned campaigns. Provides reporting, analysis & recommendations on assigned campaigns and oversees development of creative & content to support network distribution. 5+ yrs of related exp., 3+ yrs of management exp. Full info HERE (11/17)
Sell DR short form inventory for FETV and FMC, and long form paid programming. Establish and expand advertising partnerships, through existing client relationships and prospect new business. Manage your own RFP process, work with Pricing & Planning on DR Ratecards. 5+ yrs DR media sales exp. & working on both rated and non-rated networks. Full info HERE (11/16)
MANAGER, CROSS PLATFORM AUDIENCE RESEARCH
Aggregate & analyze data from various sources to develop audience insights & help drive programming/marketing strategy across traditional and streaming platforms. 3+ years’ experience in media research at a broadcast/cable net, streamer or an agency. Strong Nielsen & data viz tools a must plus MS Office, quant, comm & presentation skills. Full info HERE (11/16)
DIRECTOR, CLOUD ARCHIVE STRATEGY & MNGT- MEDIA OPS
NYC or Remote
Primary point of contact for the development of standards, processes, procedures, metadata retainment & other functions related to “cloud” operations (AWS). Responsible for the operational development, scale & best practices of all on-premises and cloud-based archives. 10+ yrs of exp. in supply chain modernization, on-premises & cloud archives. Full info HERE (11/15)
EXECUTIVE ASSISTANT, US DISTRIBUTION >>
BBC STUDIOS/NY, CHICAGO, LA: Frequently liaise with senior level internal and external contacts, screening and prioritizing all forms of incoming communications, dealing with routine issues and coordinating more complex responses ensuring these are delivered in a timely and effective manner. Manage Executive’s travel logistics and scheduling. 3+ yrs of exp. Full info HERE (11/14)
EXECUTIVE PRODUCER >>
NEWSMAX/ NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Develop story ideas, research and plan segments. Delegate responsibilities as appropriate. Supervise production staff. 3+ years executive producing exp. or overseeing newscast production. Full info HERE (11/14)
HEAD of INFLUENCER TALENT >>
THE OUTLOUD GROUP/ Remote, DETROIT: Responsible for developing and expanding a roster of content creators and growing Outloud Talent as a business unit. You’ll provide one-on-one support and guidance to your roster of talent. Looking for someone with 3+ years of experience managing content creators and comfortable with building from the ground up. Full info HERE (11/13)
SALES SERVICE EXECUTIVE
Client and agency interface, attending client social events, and supporting the multi-platform sales process. Customize client presentations and provide effective information to drive budgets. Research target accounts and create strategy to break new business and increase share. Min of 3-4 yrs exp. in digital, radio or linear sales. Full info HERE (11/12)
DIRECTOR, SCHEDULING & ACQUISITIONS
SILVER SPRING, Remote
Work closely with SVP, Scheduling & Acquisitions and team to develop programming strategies/schedules that achieve or exceed rating & revenue goals. Manage the production of network schedule grids from scheduling database & supervise schedule changes across platforms. Min of 5 yrs exp. scheduling and acquisition w/cable/digital channel or network. Full info HERE (11/12)
MEDIA SPECIALIST I, PRODUCTION FACILITY & CONTENT MANAGEMENT
SILVER SPRING, Remote
Serve as the lead in initiating content request fulfillment by tracking and pulling requested media. Review, transfer, and archive all content that arrives on hard drives and DVDs. Upload, catalog, and archive media from photography and field shoots. 5+ years of experience in the field of digital media or cable/broadcast. Full info HERE (11/12)
SR. COORDINATOR/ASSOCIATE MANAGER, INTEGRATED MARKETING
Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs. Champion the vision and go-to-market strategy and linear sales positioning. Min 2-yrs in media or sales/marketing company. Full info HERE (11/12)
MANAGER, MEDIA RESEARCH AND MARKETING ANALYTICS >>
NBCUNIVERSAL, NEW YORK, NY: Serve as primary contact for NBCU Cable Entertainment Marketing department providing audience insights and collaborating on multi-platform program analysis. Provide analytics for Bravo, E!, Oxygen, SYFY, USA, and Universal Kids. 4+ years of experience in entertainment/tech/marketing with strong NPower and marketing research skills. Full info HERE (11/11)
SR. MANAGER, CROSS PLATFORM INSIGHTS & ANALYTICS >>
NBCUNIVERSAL/Universal City, CA: Leverage various data sources to develop multi-platform analyses, insights, and forecasts for NBCU’s six cable networks (Bravo, E!, Oxygen, USA, SYFY, and Universal Kids). 5+ years of media research experience at a bcast/cable net, agency, vendor, or streamer. Very strong Nielsen NPower skills and passion for TV required. Full info HERE (11/11)
PETER ROTH INTERNSHIP >>
THE PALEY CENTER FOR MEDIA/NYC: June 6th, 2023 through July 13th, 2023 for a total of 119 program hours. Tuesday through Thursday: 10:00 am to 5:00 pm ET, unless time is shifted to allow participation in a Paley program that is in the early morning, evening, or on the weekend. The application closes on January 16th, 2023 at 5:00 pm ET. Full info HERE (11/10)
MANAGER, RESEARCH >>
REELZ/NEW YORK: Strategic, hands-on research professional to work in a fast-growing, entrepreneurial environment. Position supports Programming, Ad Sales, Affiliate Sales, Marketing and Finance. Applicant must be forward-thinking, have strong communication and personal skills. 5+ years exp, proficient with Nielsen systems. Full info HERE (11/10)
DIRECTOR, RESEARCH >>
REELZ/NEW YORK: Strategic, pro-active thinker with strong communication skills. Hands-on research position providing support to all departments. Strong analytical skills to interpret the data and help guide management. 7+ years exp, proficient with Nielsen systems. Full info HERE (11/10)
SALES ASSISTANT >>
REELZ/NYC, NY: Entry-level position in Advertising Sales. Join the team at a Top 20 network with fast-growing ratings. Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. B.S./B.A. required, proficient MS Suite. Full info HERE (11/10)
|OTHER JOBS OF INTEREST
Advise the technical design of fully engineered systems that will scale into production.
Senior Technical Designer
Collaborate with fellow leads and seniors, be hands-on, and delegate projects all, and executing product and promotional launches.
Preparing and developing technical presentations, network designs and network proposals to deliver to NETGEAR customers
ProAV System Engineer
Drive best-in-class visual design and interactive solutions that create a great branded customer experience across all digital touchpoints.
Director of Digital Experience
Lead creation and presentation of key materials to customers
Marketing Intelligence Manager
Explaining technical concepts to non-technical audiences in layman’s terms.
Advise the technical design of fully engineered systems that will scale into production.
Senior Technical Content Designer
Develop efficient workflows to utilize the graphical hotness you make possible.
Senior Graphics Engineer
As a senior member of the team, you will provide guidance to the broader team and your fellow PMs.
Senior Product Manager
Newport Beach CA
Responsible for designing, implementing, and reviewing the procedures, equipment, and plant layout involved in the manufacturing process.
Engineering Manager, Global DTC
City of Industry CA
Meet the variety of needs and preferences of our team, this position will be hybrid.
Global Product Marketing Manager
Design, create, refine, and debug systems, features, tools and infrastructure as needed.
Senior Software Engineer
San Francisco CA
Develop solutions for content and artist-facing problems across our global studios, such as our ML-based appearance transfer pipeline.
Senior Machine Learning Engineer
San Francisco CA
Collaborate with product teams to add new features.
Senior Software Engineer, Media Infrastructure
San Francisco CA
Work with designers, product managers and other engineers to create delightful interfaces and experiences.
Senior Software Engineer – Games
San Francisco CA