Biz Summit

This Week in Esports with Mark Cai 1/1-1/10

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🔥 𝐓𝐡𝐢𝐬 𝐖𝐞𝐞𝐤 𝐈𝐧 𝐄𝐬𝐩𝐨𝐫𝐭𝐬/𝐆𝐚𝐦𝐢𝐧𝐠 🔥
𝟏.𝟏 – 𝟏.𝟏𝟎 | 𝟐𝟎𝟐𝟏

🏆𝗧𝗼𝗽 𝗧𝗵𝗿𝗲𝗲🏆
– The LCK, LCS, Rogue, and Dignitas all rebranded
– Juked raised $1.07M via its crowd equity campaign
– PogChamp emote was removed from Twitch

🤝𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀🤝
– Dignitas partnered with Zytara, a financial tech firm
– MSI launched a collegiate esports program with Uconnect Esports
– Moonton unveiled its partners for M2 World Championship
– Pizza Hut partnered with RSG
– Misfits Gaming Group partnered with ASUS ROG

💸𝐅𝐢𝐧𝐚𝐧𝐜𝐞 + 𝗠&𝗔💸
– Esports analytics group Cavea raised $1.2M USD

🏢𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲🏢
– Astralis Group hired Kasper Sindt as Commercial Director
– Joel Holmes-Darby joined Method as General Manager
– HeatoN joined ClassyBeef as a new brand ambassador
– Luckbox brought on Ran Kaspi as its new Chief Financial Officer
– David Hinkle joined Corsair Gaming on the social team

🆕𝗡𝗲𝘄 𝗦𝘁𝘂𝗳𝗳🆕
– Riot Games unveiled changes to the LCK
– NRG launched new casual gamer brand Full Squad Gaming

Follow #MoreMark for more #Business recaps in #Gaming and #Esports!

#partnerships #linkedin #marketing

— 
Mark Cai

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