Biz Summit

This Week in Esports with Mark Cai 1/1-1/10

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๐Ÿ”ฅ ๐“๐ก๐ข๐ฌ ๐–๐ž๐ž๐ค ๐ˆ๐ง ๐„๐ฌ๐ฉ๐จ๐ซ๐ญ๐ฌ/๐†๐š๐ฆ๐ข๐ง๐  ๐Ÿ”ฅ
๐Ÿ.๐Ÿ – ๐Ÿ.๐Ÿ๐ŸŽ | ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ

๐Ÿ†๐—ง๐—ผ๐—ฝ ๐—ง๐—ต๐—ฟ๐—ฒ๐—ฒ๐Ÿ†
– The LCK, LCS, Rogue, and Dignitas all rebranded
– Juked raised $1.07M via its crowd equity campaign
– PogChamp emote was removed from Twitch

๐Ÿค๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐˜€๐Ÿค
– Dignitas partnered with Zytara, a financial tech firm
– MSI launched a collegiate esports program with Uconnect Esports
– Moonton unveiled its partners for M2 World Championship
– Pizza Hut partnered with RSG
– Misfits Gaming Group partnered with ASUS ROG

๐Ÿ’ธ๐…๐ข๐ง๐š๐ง๐œ๐ž + ๐— &๐—”๐Ÿ’ธ
– Esports analytics group Cavea raised $1.2M USD

๐Ÿข๐—ช๐—ผ๐—ฟ๐—ธ๐—ณ๐—ผ๐—ฟ๐—ฐ๐—ฒ๐Ÿข
– Astralis Group hired Kasper Sindt as Commercial Director
– Joel Holmes-Darby joined Method as General Manager
– HeatoN joined ClassyBeef as a new brand ambassador
– Luckbox brought on Ran Kaspi as its new Chief Financial Officer
– David Hinkle joined Corsair Gaming on the social team

๐Ÿ†•๐—ก๐—ฒ๐˜„ ๐—ฆ๐˜๐˜‚๐—ณ๐—ณ๐Ÿ†•
– Riot Games unveiled changes to the LCK
– NRG launched new casual gamer brand Full Squad Gaming

Follow #MoreMark for more #Business recaps in #Gaming and #Esports!

#partnerships #linkedin #marketing

— 
Mark Cai

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