Spotlight

This Week in Esports with Mark Cai 1/11-1/17

By:

THE RISE OF REGIONAL ESPORTS PARTNERSHIPS
🔥 𝐓𝐡𝐢𝐬 𝐖𝐞𝐞𝐤 𝐈𝐧 𝐄𝐬𝐩𝐨𝐫𝐭𝐬/𝐆𝐚𝐦𝐢𝐧𝐠 🔥
𝟏.𝟏𝟏-𝟏.𝟏𝟕, 𝟐𝟎𝟐𝟏

🏆𝗧𝗼𝗽 𝗧𝗵𝗿𝗲𝗲🏆
– Samsung Electronics x Twitch Rivals to promote mobile gaming
– Pakistan legitimized esports as regular sport
– LGDGaming signed PUBGM pro Cheng C for $1.82M

🤝𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀🤝
– G2 Esports x adidas
– 100 Thieves x AT&T
– ALDI France x Team Vitality
– Suning x OnePlus 
– Gen.G x McDonald’s
– Cadillac x TSM
– LCS x Grubhub 
– BLAST x VENN
– OverActive Media Group x EPOS
– Lidl in Germany x SK Gaming
– Evil Geniuses x Cxmmunity 
– Giants Esports Team x KitKat
– Spacestation Gaming x Chomps

💸𝐅𝐢𝐧𝐚𝐧𝐜𝐞 + 𝗠&𝗔💸
– Dolphin Entertainment, Inc. acquired B/HI
– Turtle Beach acquired Neat Microphones
– Super League Gaming raised $8M

🏢𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲🏢
– Tyrelle – Rashad Appleton joined Dell as Global Esports Partnerships Advisor
– Astralis Group hired Samantha Yu as CMO
– Aerial Powers joined Team Liquid as brand ambassador

🆕𝗡𝗲𝘄 𝗦𝘁𝘂𝗳𝗳🆕
– Riot Games named Shenzen as 2021 LoL Worlds host city
– PGL to host 2021 CS:GO Major in Stockholm
– Overwatch League unveiled changes to 2021 format

— 

Related Content