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This Week in Esports with Mark Cai 1/11-1/17

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THE RISE OF REGIONAL ESPORTS PARTNERSHIPS
๐Ÿ”ฅ ๐“๐ก๐ข๐ฌ ๐–๐ž๐ž๐ค ๐ˆ๐ง ๐„๐ฌ๐ฉ๐จ๐ซ๐ญ๐ฌ/๐†๐š๐ฆ๐ข๐ง๐  ๐Ÿ”ฅ
๐Ÿ.๐Ÿ๐Ÿ-๐Ÿ.๐Ÿ๐Ÿ•, ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ

๐Ÿ†๐—ง๐—ผ๐—ฝ ๐—ง๐—ต๐—ฟ๐—ฒ๐—ฒ๐Ÿ†
– Samsung Electronics x Twitch Rivals to promote mobile gaming
– Pakistan legitimized esports as regular sport
– LGDGaming signed PUBGM pro Cheng C for $1.82M

๐Ÿค๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐˜€๐Ÿค
– G2 Esports x adidas
– 100 Thieves x AT&T
– ALDI France x Team Vitality
– Suning x OnePlus 
– Gen.G x McDonald’s
– Cadillac x TSM
– LCS x Grubhub 
– BLAST x VENN
– OverActive Media Group x EPOS
– Lidl in Germany x SK Gaming
– Evil Geniuses x Cxmmunity 
– Giants Esports Team x KitKat
– Spacestation Gaming x Chomps

๐Ÿ’ธ๐…๐ข๐ง๐š๐ง๐œ๐ž + ๐— &๐—”๐Ÿ’ธ
– Dolphin Entertainment, Inc. acquired B/HI
– Turtle Beach acquired Neat Microphones
– Super League Gaming raised $8M

๐Ÿข๐—ช๐—ผ๐—ฟ๐—ธ๐—ณ๐—ผ๐—ฟ๐—ฐ๐—ฒ๐Ÿข
– Tyrelle – Rashad Appleton joined Dell as Global Esports Partnerships Advisor
– Astralis Group hired Samantha Yu as CMO
– Aerial Powers joined Team Liquid as brand ambassador

๐Ÿ†•๐—ก๐—ฒ๐˜„ ๐—ฆ๐˜๐˜‚๐—ณ๐—ณ๐Ÿ†•
– Riot Games named Shenzen as 2021 LoL Worlds host city
– PGL to host 2021 CS:GO Major in Stockholm
– Overwatch League unveiled changes to 2021 format

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