Latest News

09/29/22: Gen.G’s Mobile Units; Olympics hit EBS; Panda Cup’s Wonderful deal

Medias First Morning Read
Thursday September 29, 2022

Good morning! It’s Thursday and this is your early morning Esports brief.
Big swerves from Gen.G, which is partnering with motor oil brand Mobil 1 to launch a “joint, first-of-its-kind Rocket League program” titled Gen.G Mobil 1 Racing. Elevating its existing relationship with Rocket League, Mobil 1 is expanding its partnership with Gen.G to create two Rocket League teams – one men’s and one women’s. In addition to the competitive teams, two Rocket League content creators will join the program to elevate the experience for fans on and off the field. The men’s competitive team will compete under “Gen.G Mobil 1 Racing” in the 2022-2023 North American Rocket League Championship Series while the women’s competitive team, “Gen.G Mobil 1 Racing Black,” will compete in Season 5 of the Women’s Carball Championship (

“We have a longstanding relationship with Rocket League, which dates back to season 1 of the RLCS,” said Ryan Allen, Brand & Partnerships Manager of North America at ExxonMobil. “As we thought through our future in the competition, we leaned into our heritage in motorsport to become involved in a bigger way, ultimately leading us to collaborating with Gen.G to start two teams – Gen.G Mobil 1 Racing and Gen.G Mobil 1 Racing Black. We have a long history of success in motorsports, and we hope that our teams in Rocket League will be able to add to that legacy.”


EA laid out the roadmap for the EA SPORTS FIFA 23 competitive ecosystem and unveiled updates to its EA SPORTS FIFA 23 Global Series, including a new flagship 2-vs.-2 tournament slate. Highlights include the introduction of the EA SPORTS Cup, a new 2-vs-2 tournament series. Each week, 20 of the world’s top EA SPORTS FIFA duos will face-off on the road to the FIFAe Club World Cup. Participating teams and clubs include Manchester City Esports, Paris Saint-Germain Esports, Fnatic, Complexity, and more. Traditional 1-vs-1 gameplay returns this FGS season, beginning this week with FUT Division Rivals on Sept. 27. Additionally, EA’s 30 league partners – Premier League, Bundesliga, LaLiga, Ligue 1, MLS, CONMEBOL Libertadores, UEFA Champions League, and more – will offer official esports programs,

Plans for Season 2 of the Snapdragon Pro Series are underway as ESL FACEIT Group and Qualcomm Technologies, with competitions in Asphalt 9: Legends, Brawl Stars, Clash of Clans, League of Legends: Wild Rift, Clash Royale, Free Fire, Legends of Runeterra, and PUBG Mobile. In addition, the Snapdragon Pro Series will once again partner with the PUBG Mobile Club Open, to bring PUBG Mobile competition to North America, Europe, The Middle East and North Africa.

EBS 2022 (Nov. 1-3, click here for tickets!)

Continuing our weekly theme of A-list speaker announcements, who is ready for the Olympics at EBS? Vincent Pereira, Head of Virtual Sports & Gaming for the International Olympic Committee, takes the stage to share the IOC’s vision for esports and the Olympic movement. Don’t miss this session about the power of global gaming!

EBS is thrilled to welcome executives from YouTube, Twitter, TikTok and Twitch as spotlight speakers at this year’s show! Kendra Johnson, Director, Global Head of Gaming Publishers at YouTube, Harish Sarma, Global head of Gaming at TikTok, and Rishi Chadha, Global Head of Creator & Gaming Partnerships at Twitter, will take the stage for our annual keynote panel Top of the Morning, to discuss gaming and esports from the platform point of view.

Meanwhile, Twitch will play host to a dedicated workshop, “Establishing a role in the livestreaming community with Twitch Properties” for EBS attendees in addition to seeing Steven Flisler, VP of Original Content & Executive Producer at Twitch Rivals, delivering a State of the Union for Twitch Rivals.

Get ready for Tempest Award Finalists! Check your inboxes over the next week! Thank you to all of our judges. You all are wonderful!!

Twitter is an essential communication tool for gamers to keep their fingers on the pulse of gaming media. Whether it’s a Game Publisher, Tournament Organizer, Esports Org, Gaming Creator or Fan, everyone is using Twitter.
While there is a fairly obvious connection between Twitter and streaming platforms like Twitch & YouTube as a means to grow hype around future streams, the practice has never been critically examined from a data driven perspective.
What Stream Hatchet has noticed is that performing well on live streaming platforms like Twitch and YouTube doesn’t necessarily translate to having high Twitter engagement, and vice versa.
In the last 30 days, gaming creator shxtou led the top gaming creators in Twitter performance with 5.5 million engagements. An “engagement” is defined as a like, comment, or retweet on Twitter. However, in the last 30 days he’s garnered 887K hours watched on Twitch, which is less than others in the top charts, who have live streaming viewership in the millions.
Read more on Stream Hatchet’s blog.


Wonderful Pistachios cracked open a partnership with Panda Global to serve as an Official Snack of the Panda Cup, the first-ever licensed North American Super Smash Bros. circuit. The brand will be the title sponsor of the newly named “Wonderful Pistachios Last Chance Qualifier” event on Dec. 15 at the Los Angeles Convention Center, as well as serve as the Analyst Desk sponsor for its Last Chance Qualifier and the Panda Cup Finale.

Creators, brands and esports organizations are hitting October to raise money for the Breast Cancer Research Foundation and help fund lifesaving breast cancer research as part of a new “Paint Gaming Pink!” challenge. Money will be raised via charity streams, limited-edition merchandise or digital cosmetics, etc. Partners this year include returning supporters DarkZero, Panda Global, and HyperX, in addition to new entities such as, Logitech for Creators & #BlueMicrophones, Luminosity, Stream Raiders and VShojo.

The Battle of the Brands on Twitch saw DoorDash present a two-day livestream MultiVersus gaming tournament, that pitted 10 national and regional restaurants against one another, each represented in game by a streamer of their choice. Chris Puckett hosted, with brands that included: BJ’s Restaurants and Brewhouse; Blaze Pizza; Chili’s; Del Taco; Dunkin’; FaZe Subs; It’s Just Wings; KFC; Taco Bell; and Wendy’s.

The HBCU Esports League locked in a partnership with soft drink brand Mountain Dew to launch the MTN DEW Real Change Challenge.Students will compete for an overall prize pool of $500,000 and top performers will also get the chance to sign a gaming contract with Mountain Dew for up to one year. Mountain Dew and the HBCU Esports League will broadcast all tournament matches on Cxmmunity’s Twitch channel.

American Video Game League is teaming with Intel to launch its third series of Intel Inspires – the largest scholastic esports summit and competition event for high school and college student gamers. The Intel Inspires educational esports summit will run in April 2023.

Walmart entered the metaverse with two experiences on Roblox. The retail giant’s first foray into the virtual world features a blimp that drops toys, a music festival with artists, a different games, and a store of virtual merchandise, or “verch,” which matches what customers may find in Walmart’s stores and on its website. The two experiences are called Walmart Land and Walmart’s Universe of Play.

Toyota Motor Asia Pacific extended its partnership with dentsu Singapore and ONE Esports for the third year running to present the ‘TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022’. The third edition of the competition is scheduled to take place on Oct. 9 October and span across seven markets in Asia, namely Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and South Korea, and will feature enhanced race formats before the Global Finals of the TGR GT Cup in November 2022.

2022 Top Women in Media

October 11th is right around the corner!

We are proud to invite you to register and attend Top Women in Media Awards, a ceremony that celebrates and honors the best women in the industry- those who are capable, creative, and collaborative, and go above and beyond in their roles. Join us in NYC on October 11th for a celebration of leadership and determination in the media industry!



Esports Now is poised to launch tomorrow, designed to deliver groundbreaking original content showcasing the emergence of collegiate esports. The weekly program will feature the top collegiate esports conferences and teams, explore in-depth player profiles, highlight matches of the week and showcase the biggest rivalries in collegiate esports today. College Esports Now will reach more than 100 million viewers across ESTV and be hosted by esports personalities Katie Scott and Pauly “Hype” Santoro. The program will be produced as a joint effort between Collegiate Sports Management Group, ESPORTSU, ESTV, the North American Collegiate League and National Esports Collegiate Conference

With an esports twist, World Chase Tag USA revealed plans for the next U.S. Championship, featuring the best of the best in freerunning and parkour disciplines. WCT6 U.S. Championship starts on Oct. 7 at the Esports Stadium Arlington, where 16 U.S.-based teams will compete for the title of U.S. Champion of World Chase Tag. The championship will be integrated with an esports event, “The Battle for Texas, Dallas Fuel vs. Houston Outlaws.” There will also be a women’s event with four teams battling it out in the inaugural Women’s WCT U.S. National Championship. Erin Ashley Simon joins Dan Dawson, who will call play-by-plays in the booth. ESPN will air the U.S. Championships in November and December with seven, one-hour episodes throughout the month.


The Viola family office, owners of Sunrise Sports & Entertainment, parent company of the National Hockey League’s Florida Panthers, acquired esports organizations and North American League Championship Series (LCS) franchises, FlyQuest. Under its new ownership, FlyQuest is prepared to continue the brand’s legacy of “Showcasing Greatness” with activations, partnerships, and continued expansion in esports. “We are excited about the future of the esports industry, and we were drawn to FlyQuest’s culture and commitment to playing for a greater purpose,” said Michael Viola, president of the Viola family office. “We’re thankful to the Edens family, LCS Commissioner Jackie Felling, Riot Games, and FlyQuest CEO Michael Choi for their support and energy throughout this entire process, and we look forward to building on the solid foundation that FlyQuest and their dedicated staff have worked so hard to achieve. We are excited to lead FlyQuest in its next chapter as a mission-driven organization that competes at the highest level both in North America and on the world stage.”


Top content creator Ludwig Ahgren is launching a creative agency titled Offbrand with longtime collaborator and manager Nick Allen, content creator Nathan Stanz and former Twitch marketing specialist Brandon Ewing. The entity will act as an agency and studio that will “help creators with their own events and series from basically all angles: ideas, production and funding.” “I’ve always accepted the fact that there will be a point where my career ends,” Ahgren told The Washington Post. “When I’m 45 years old, certainly I will be [too] out of touch to have that on Twitch or YouTube. … Rather than fear that and try to maintain success for as long as possible, I love the idea of helping other creators make things that I think are cool.”

Brian “FaZe Rug” Awadis, one of FaZe Clan’s most viewed content creators with over 40 million followers, signed with Excel Sports Management. The agency will manage FaZe Rug’s endorsements, marketing and licensing along with business and brand development. Faze Rug’s business deals will be overseen by Nikhil Jayaram at Excel while his day-to-day management will continue to be led by Darren Yan of FaZe Clan’s in-house management team.

BITKRAFT Ventures named Brooke Grabrian as Global Head of People for for the company, where she leads portfolio support in the areas of Talent, HR, & Culture. Prior to joining BITKRAFT, Brooke served over 14 years at 2K leading recruitment initiatives

2022 Esports Business Summit

EBS partners with big names

Esports Business Summit is proud to partner with The Business of Esports, DKC, World Esports IESF, and World Esports Consortium (WESCO) for what is shaping up to be an elite program that will provide you with valuable experiences and exposure to carefully selected speakers and senior-level participants. Early registration will close in 2 weeks, so act fast and…


We welcome October with our annual slate of horror-property trivia. First up… which classic horror film features a serial killer wearing a William Shatner mask? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Speaking of Lil Nas X, which song by the artist received a Diamond certification, and marking his all-time best-selling hit? Answer: Old Town Road. Kudos: Danny Araque/NY; Glen Ross/Blacksburg; Creed Heilskov-ImOn Communications/Cedar Rapids; Andy Pittman-TAMU/College Station; Jim Himmel-TCB Media/San Clemente; Lorrie Shilling/El Segundo; David Westberg-SAG•AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Fully info HERE (10/14)

Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. A min. 3 yrs ad sales/agency exp. Assist Account Executives and work closely with the Director of Inventory Control & SVP of Pricing & Planning. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (10/13)

Assists in the brainstorming of off-channel, trade, & paid film campaign creative needs to deliver against strategic goals & objectives & serve as main point of contact for marketing asset requests. Help Senior Director/Senior Manager with day-to-day communications with internal key stakeholders and external agency partners. 2+ yrs of related exp. Full info HERE (10/12)

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs and submit to Centralcast Joint Master Control (JMCO) per their log schedule, and work with WHYY Traffic Specialist. 3-5 years of management experience and working with data or traffic systems. Full info HERE (10/12)


Focuses on strategic planning of resources, developing/executing metadata & video delivery best practices & optimizing workflows. Lead a team to maintain an enterprise level standard of metadata support for XML partner publishing, industry standards compliance like EMA. 5+ yrs of exp. w/enterprise metadata taxonomy, metadata curation & operations. Full info HERE (10/11)


Host for live shopping app. Passionate storytellers with a love for lifestyle products. Host is credible, warm & entertaining. Work up to two to three days a week in our NYC studio sharing & selling products to a Gen Z focused audience. Payment is a competitive day rate on a temporary to possible permanent basis. Full info HERE (10/11)


Acts as key liaison with MVPDs to drive the value associated with A+E Networks’ VOD, TVE and other digital media products in the pay TV market. Coordinates delivery of content to clients, optimizes internal workflows, and monitors performance of content on clients’ sites/apps. Experience in project/product management within the TV/cable industry. Full info HERE (10/6)


Assists with product development and specializing in quality control, user acceptance testing and optimization of advertising products across A+E Networks brands on web, mobile and OTT with a focus on new AVOD Platforms. Experience in Product Development, Revenue Management, Analytics in a media or ad tech organization. Full info HERE (10/6)

Superior knowledge of sales techniques including cold-calling, networking, lead generation, all with the ability to capture and close deals. Pursue new business while maintaining and growing existing client database. 3 or more years experience in sales, advertising, marketing, bidding for production jobs at any media related entity required. Full info HERE (9/29)

: Work closely with authors and agents, as well as editorial and publicity, on about 12-15 book campaigns a year. Independently executes marketing campaigns for new hardcover titles from established and debut authors, optimizes campaigns for the paperback publications, and a keen eye for backlist opportunities. Prior marketing experience required. Full info HERE (9/29)


Daily email sent to Executives outlining top program performances w/Households & Key Demos, with context. Daily update of excel based network programming grid. Develop a Weekly Schedule Analysis Report with insight into FETV schedule performance, with recommendations of possible changes. A strong understanding of Nielsen concepts & terminology req. Full info HERE (9/28)


Develop sales strategies for new business development. Research emerging businesses to build a pipeline of potential new clients. Cultivate client relationships to bring to the network. Negotiate and close new business on behalf of FETV. Bachelor’s degree; 8+ years of television selling or related advertising sales experience. Full info HERE (9/28)


Work alongside other engineering professionals, you are a clear and streamlined communicator, and a standout colleague.
Software Engineer III
Take-Two Interactive Software

Work closely with the Animation Director and help create in-game animations with key-frame as well as mo-cap techniques.
Lead Animator

Expect extensive assistance with visa, work permits, and communication with authorities during the relocation process.
Animation Director

Own the design of information and operational support systems.
Senior System Engineer
Take-Two Interactive Software

Design, build out, maintain and optimize our foundational AI systems, to be used on our upcoming game and many more after that.
Senior AI Engineer
CD Projekt Red
Boston MA

Develop and maintain animation tools and pipelines.
Technical Animator
Austin TX

Design and help build tools and workflows to support iterative development.
UX Technical Designer
Austin TX

You will work on one of our current AAA projects in an expert capacity as well as contribute to our technology platform as a whole.
Principal Technical Artist
Remedy Entertainment
Wilsonville OR

Working in a collaborative team where we help and support each other’s development.
Hard Surface Artist
Remedy Entertainment
Wilsonville OR

You will cooperate with designers and with other programmers to support and extend our engine and game systems.
Senior Gameplay Programmer
CD Projekt Red
Vancouver WA

Collaborate with various departments at the studio to better understand their development workflows.
Web Tools Programmer
Naughty Dog
Bellevue WA

Build, maintain, and debug UI global systems across the game.
UI Technical Designer
Naughty Dog
Bellevue WA

Maintain and extend core AI and character systems.
Senior AI Programmer
Turtle Rock Studios
Lake Forest CA

Implement server infrastructure changes to support new gameplay features.
Senior Software Engineer, Server (Networking)
Sherman Oaks CA

Partner with multi-functional teams to design and implement solutions consistent with industry best practices.
Senior Full Stack Engineer
Santa Monica CA