Topgolf Taps in Deal with Super League Gaming
Topgolf’s foray into esports now included Super League Gaming, courtesy of a new partnership to bring amateur competitive video gaming events to Topgolf venues across the country. The program kicks off this month in Las Vegas with the Super League Gaming event series, Super League Clash Nights, based on Clash Royale.
“Super League Gaming understands how to deliver great in-person experiences for mainstream competitive video gamers, a rapidly increasing segment of our customer base,” said YuChiang Cheng, president, Topgolf Media. “We love their inclusive vision and how they have established dedicated local communities in major markets with Topgolf venues. Together, we are creating a unique space for gamers to have a world-class, competitive and fun experience.”
The deal follows the partnership between Topgolf and TCL that will spawn the first set of competitions in the new TCL esports lounges currently being established in prime Topgolf venues. Players will enjoy a slate of competitive formats, leveraging the “extensive functionality of Super League Gaming’s proprietary tournament operations and visualization technology platform.”
“Topgolf has established one of the most impressive experiential brands in the world and recognizes that esports can be a significant additional growth engine for their business,” said Matt Edelman, chief commercial officer of Super League Gaming. “We are honored to be their primary esports content partner and excited to collaborate with the Topgolf team to bring Super League events and our platform into their remarkable, expanding footprint.”
Topgolf venues will host mobile and console based esports programs, ranging from single-location events to location-vs-location competitions and eventually to local, regional and national amateur leagues. The companies will work together to integrate brand partners into the experiences and also welcome third-party tournament organizers to run their own esports events at Topgolf using the Super League platform.