Allied Esports Launches First Esports Venue Affiliate Program
Allied Esports continues to think global, announcing the formation of the world’s first esports venue affiliate program, titled the Allied Esports Property Network and designed for global partners interested in participating in Allied Esports’ global event programming, and licensing Allied Esports’ design, development and operations expertise for their own dedicated esports venues.
“The Allied Esports Property Network aligns like-minded operators around the world, which we believe is a recipe for building even more powerful offerings for gamers, streamers, teams, sponsors and fans to create unparalleled experiences and content together,” said Jud Hannigan, CEO of Allied Esports. “As we continue to add more global flagship properties and expand our fleet of esports trucks, this new affiliate program will organically grow our footprint worldwide and provide members with an incredible opportunity to participate in our event and content calendar, while operating their own facilities in a way that best suits their respective regions and customer base.”
The Allied Esports Property Network will look to offer members access to Allied Esports’ global platform of events and content production, providing participants and viewers with integrated experiences both in-person and online. Affiliate members will be fully incorporated into Allied Esports’ global tournament ecosystem, offering teams and players the opportunity to participate in high-stakes events worldwide and culminating in live events held at Allied Esports’ flagship location, HyperX Esports Arena Las Vegas.
Assets will include two categories of properties: proprietary, such as HyperX Esports Arena Las Vegas, the Esports Studio in Hamburg, Germany, and its fleet of esports trucks; and affiliate partners, which now include U.S.-based Esports Arena Orange County and Esports Arena Oakland, and China-based Lianmeng Dianjing Beijing Arena, Lianmeng Dianjing SEG Shenzhen Arena, Lianmeng Dianjing Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng Dianjing LGD Hangzhou Arena.
Allied Esports also announced a multi-year agreement with Fortress Esports Pty Ltd, a new gaming, esports and entertainment venue enterprise in Australia, that will include exclusive rights to esports venue development in Australia and New Zealand. The first Fortress Esports venue to be part of the Allied Esports Property Network is expected to open in Melbourne in 2019.
“Fortress Esports is thrilled to join the Allied Esports Property Network. Live, social video gaming and esports is an emerging phenomenon in Australia and New Zealand, and we believe our partnership with Allied will provide us with a formidable edge to shape and define the market for years to come,” said Jon Satterley, CEO, Fortress Esports. “A Fortress isn’t just an esports arena and venue. It’s a community hub and social gathering place. A place for friends to meet and play video games together. An inclusive, friendly and welcoming home for every kind of games lover.”