Brand Activation

Coca-Cola Joins Lineup of Overwatch League Sponsors

The Overwatch League revealed its sponsorship deals for the 2019 season, including a new multi-year partnership with Coca-Cola, which joins Toyota, T-Mobile, HP, and Intel as key supporters of the league.

“We’re proud to work together this season with Toyota, T-Mobile, HP, Intel, and Coca-Cola,” said Josh Cella, head of global partnerships for Activision Blizzard Esports Leagues. “Teaming up with world-class brands really elevates the Overwatch League and provides a wide array of quality products that we can feature for our fans. We’re also very excited to create original content for several of these deals that will entertain and educate our community.”

The Coca-Cola designates the brand as the league’s official global beverage sponsor across all non-alcoholic beverage categories. In addition, Blizzard Entertainment has named Coca-Cola the official global beverage sponsor for the broader Overwatch esports ecosystem, including Overwatch Contenders, Open Division, Tespa (in North America), the Overwatch World Cup, and BlizzCon. Coca-Cola will also be the official North American beverage sponsor across all non-alcoholic beverage categories for the Overwatch game.

“The union between Coca-Cola and Overwatch esports is the perfect pairing between two businesses that share common values,” said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. “We’re excited to work closely with Coca-Cola to reach and embrace an even more global and diverse group of fans.”

Toyota serves as the official North American automotive partner of the Overwatch League and will return as the sponsor of the popular player-interview series, Access Granted: Driven by Toyota. Toyota vehicles will also be featured in a series of custom-branded vignettes featuring Overwatch League broadcast talent.

“We’re happy to continue our support of Overwatch League for the 2019 season as the official North American automotive partner,” said Samantha Goot, general manager of media and engagement marketing, Toyota Motor North America. “As a returning sponsor, we look forward to connecting with the growing number of passionate esports fans via the custom media elements that will provide behind-the-scenes access and unique content throughout the season.”

T-Mobile returns as the official U.S. wireless provider of the Overwatch League to give fans even more of what they love. Once again, the Un-carrier will be the presenting sponsor of the Overwatch League’s regular season and Grand Finals MVP Awards. New to this season, Overwatch League experts will nominate five finalists for the regular-season MVP Award, giving fans the opportunity to cast their vote for candidates on Twitch, Twitter, and Weibo. Together, T-Mobile and the Overwatch League will provide the ultimate inside look at top MVP candidates in a player-profile video series to air later this season. T-Mobile is also returning as one of the presenting sponsors for Overwatch League All-Stars.

HP will continue to power the Overwatch League with PCs and displays from their OMEN line of gaming products. OMEN by HP computers and displays will be used exclusively for Overwatch League practice and competitive play. OMEN by HP will sponsor a weekly video feature, Game/Set, focused on how pro Overwatch players improve their performance. HP will also be the presenting sponsor for the “Player of the Match” segment after every regular-season match.

Intel was named the official computer processor of the Overwatch League for the second year in a row. In addition to equipping all competition PCs with Intel® Core i7 processors, Intel will sponsor a series of educational videos to help fans learn more about competitive Overwatch. Intel will also be returning as the presenting sponsor of the Overwatch League All-Star Game.

“Intel has supported the esports community for over 15 years with some of our best technology for gamers who demand world-class performance,” said John Bonini, VP and general manager of the VR, gaming, and esports group at Intel. “As a returning sponsor for the Overwatch League, we’ve equipped all competition PCs with powerful Intel Core i7 processors to maximize the viewing and playing experience for fans and competitors. The Overwatch League is a great showcase for esports, and we’re excited to be a part of it with Blizzard.”

The 2019 Overwatch League season kicks off on Thursday, February 14, with a 2018 Grand Finals rematch between the London Spitfire and the Philadelphia Fusion.