Brand Activation

Intel and ESL Renew Vows

Long-time partners Intel and ESL are strengthening their bonds, announcing a $100 million extension that will be invested by the companies to shape the future landscape of esports via “innovative technology, tournaments, and events, marking the biggest brand and technology esports partnership in history.”

“ESL and Intel have worked side by side on growing esports for nearly two decades,” said Ralf Reichert, Founder and Co-CEO at ESL. “We built a number of cornerstones of this industry together and helped many gamers in becoming legends of the sport. The long-term extended partnership with Intel opens even more opportunities for us to take our efforts to a whole different level on a global scale.”

In addition to kicking off Season 14 of the Intel Extreme Masters, the longest running pro esports circuit in the world, the New Year will see the partnership encompass support of ESL’s premier live esports circuits, including ESL One powered by Intel and the CS:GO Pro League, in addition to the $1,000,000 Intel Grand Slam. The investment will also introduce esports to new regions of the globe, including the hosting and introduction of large scale esports events in certain countries within the APAC region.

As ESL’s Global Technical Partner, Intel will deliver technology solutions that will power all pro-level tournaments and events and trial new technologies like 5G as part of the deal.

“This joint investment with ESL into the ecosystem means that the esports growth and innovation that we’ve led over the past two decades will continue,” said John Bonini, Vice President and General Manager of VR, Gaming and Esports at Intel Corporation. “This partnership will advance the rapid evolution of esports, and Intel is committed to ushering in this new era with technology solutions that place the gaming community and fans first.”