Brand Activation

Mountain Dew Opts in on PUBG

Mountain Dew teamed up with PlayerUnknown’s BattleGrounds to launch the 2019 Game Fuel League, a tournament “created to bring together amateur gamers to compete like professional esports stars and win money-can’t-buy prizes.”

“Bringing the Game Fuel League back this year, Mountain Dew is excited to partner with one of the biggest Battle Royale games in the world, PUBG, to continue building on our proud heritage in gaming,” said Mark Kirkham, VP & Head of Marketing, PepsiCo West Europe Beverages. “Gaming and esports are only set to grow exponentially and the return of the Game Fuel League is driven by a desire to provide opportunities and access to gaming communities across Europe.”

Competition begins on Aug. 8 with an online tournament that will take place in the UK, Ireland, Germany, Spain, Finland, Sweden, Norway, Denmark and Switzerland with the opportunity to play the grand finale at MCM Comic Con.

The final stages of the tournament will be hosted exclusively on the Mountain Dew takeover of the HyperX Esports Truck with the opportunity to win a Mountain Dew-branded beach buggy,