Brand Activation

N3rd Street Gamers Taps Spectra for Sponsorship Sales

N3rd Street Gamers entered a formal partnership with Spectra, which specializes in venue management, hospitality, and partnerships. Spectra will provide sponsorship sales representation for NSG’s expanding esports venue portfolio of Localhost Arenas in Philadelphia and Denver as well as the Ignite LAN Center in Chicago, plus the org’s slate of esports competitions.

“We are incredibly impressed by the innovative leadership of the NSG team and the service offerings they are developing for the esports community,” Bryan Furey, Spectra Partnerships Senior Vice President, said. “The esports industry continues to skyrocket as brands recognize their opportunity to reach this young, educated and tech-savvy audience. Spectra is pleased for the opportunity to team up with NSG and create corporate partnerships that authentically fit their national player base.”

Spectra Partnerships reps both Philadelphia Fusion and Fusion Arena in the esports space, as well as a number of other Philadelphia-based properties: Xfinity Live!, Philadelphia Flyers, Philadelphia Wings and Wells Fargo Center.

“We are extremely excited about our new partnership with Spectra,” Danny Harvith, Director of Business Development for NSG, said. “The world of esports is rapidly looking more and more like the traditional, professional sports world. To have a partner with such a strong history of success in pro sports is both humbling and exciting. Together with Spectra, we hope to continue providing our esports communities with better experiences, more opportunities, and stronger support for the next generation of esports competitor.”