Brand Activation

TwitchCon Adds Doritos Bowl

TwitchCon 2018 will see Doritos in the trenches, with the announcement of the Doritos Bowl on Oct. 27 in San Jose. The event will feature top gamers competing in Call of Duty: Black Ops 4’s new battle royale mode, Blackout, anchored by Ninja, Shroud, CouRage, and DrLupo.

“Doritos Bowl takes the brand’s long history in gaming to new heights and puts us front and center within the gaming community,” said Leslie Vesper, senior director of marketing, Frito-Lay North America. “When you have names and partners like Doritos, Twitch, and Ninja all joining forces, you know it’s going to be an epic event. We hope this will be something unlike anyone has ever seen in gaming.”

Team Ninja will see him joined by JoshOG, Gold Glove and Fearitself. Shoud’s group will include Just9n, Chocotaco and Chad. Team CouRage will add Karma, TeePee and Hysteria. DrLupo’s squad, meanwhile, will bring Anne Munition, Mad Ruski and Ninja with no L to the table.

“I am very excited to be involved in Doritos Bowl; the event should be really fun and I am quite interested to see how my team will stack up against the squads that Ninja, DrLupo and CouRage have put together,” said Shroud. “Most importantly, I am pumped to get hooked up with ridiculous amounts of Doritos ;).”

Meanwhile, TwitchCon, a celebration for Twitch creators and their communities, runs Oct. 26-28.